{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,8,9]],"date-time":"2024-08-09T23:14:01Z","timestamp":1723245241677},"reference-count":14,"publisher":"Hindawi Limited","license":[{"start":{"date-parts":[[2014,1,1]],"date-time":"2014-01-01T00:00:00Z","timestamp":1388534400000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/3.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Journal of Applied Mathematics"],"published-print":{"date-parts":[[2014]]},"abstract":"<jats:p>Since advertisement is an important strategy of firms to improve market share, this paper highlights duopoly advertisement under the Hotelling model. A model of advertisement under spatial duopoly is established, and corresponding effects of brand values and transportation costs are all captured. This study presents the proportion of sales revenue spending on advertisement. The condition for free-rider in advertisement investment is discussed. Under firms with the identical brand values, if firms' advertisement points to corresponding consumers, price and advertisement investment are all reduced. Therefore, advertisement is discussed under spatial competition in this work.<\/jats:p>","DOI":"10.1155\/2014\/216193","type":"journal-article","created":{"date-parts":[[2014,3,9]],"date-time":"2014-03-09T05:18:53Z","timestamp":1394342333000},"page":"1-5","source":"Crossref","is-referenced-by-count":5,"title":["Spatial Advertisement Competition: Based on Game Theory"],"prefix":"10.1155","volume":"2014","author":[{"given":"Zheng-xun","family":"Tan","sequence":"first","affiliation":[{"name":"Department of Finance, Jinan University, Guangzhou 510632, China"},{"name":"Institute of Finance, Jinan University, Guangzhou 510632, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"98","reference":[{"issue":"1","key":"6","first-page":"41","volume":"39","year":"1929","journal-title":"The Economic Journal"},{"issue":"4","key":"5","first-page":"705","volume":"62","year":"1972","journal-title":"American Economic Review"},{"key":"1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-937X.2009.00562.x"},{"issue":"4","key":"9","first-page":"2573","volume":"29","year":"2009","journal-title":"Economics Bulletin"},{"issue":"4","key":"10","first-page":"213","volume":"44","year":"2010","journal-title":"Economic Computation and Economic Cybernetics Studies and Research"},{"key":"15","doi-asserted-by":"publisher","DOI":"10.1086\/589891"},{"issue":"4","key":"11","doi-asserted-by":"crossref","first-page":"16","DOI":"10.1080\/1331677X.2011.11517486","volume":"24","year":"2011","journal-title":"Ekonomska Istrazivanja"},{"issue":"3","key":"12","first-page":"99","volume":"46","year":"2012","journal-title":"Economic Computation and Economic Cybernetics Studies and Research"},{"issue":"4","key":"13","first-page":"474","volume":"23","year":"2013","journal-title":"Prague Economic Papers"},{"key":"2","doi-asserted-by":"publisher","DOI":"10.1016\/S1573-448X(06)03028-7"},{"key":"14","year":"1991"},{"key":"4","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.1090.1005"},{"issue":"1, article 70","key":"3","volume":"10","year":"2010","journal-title":"B.E. Journal of Economic Analysis & Policy"},{"key":"8","doi-asserted-by":"publisher","DOI":"10.1016\/j.regsciurbeco.2009.01.001"}],"container-title":["Journal of Applied Mathematics"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/downloads.hindawi.com\/journals\/jam\/2014\/216193.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/downloads.hindawi.com\/journals\/jam\/2014\/216193.xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/downloads.hindawi.com\/journals\/jam\/2014\/216193.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2017,6,22]],"date-time":"2017-06-22T05:17:16Z","timestamp":1498108636000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.hindawi.com\/journals\/jam\/2014\/216193\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2014]]},"references-count":14,"alternative-id":["216193","216193"],"URL":"https:\/\/doi.org\/10.1155\/2014\/216193","relation":{},"ISSN":["1110-757X","1687-0042"],"issn-type":[{"value":"1110-757X","type":"print"},{"value":"1687-0042","type":"electronic"}],"subject":[],"published":{"date-parts":[[2014]]}}}