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Individuals differ in their preferences for media richness which may influence their choice of communication multimedia in a given situation. These preferences can influence how successful their communication efforts will be. This exploratory study of 299 adults (ages 16\u201384) with at least a basic ability to compute examines the relationship between multimedia preference and age, gender, and personality traits. Males and people with higher levels of extraversion and agreeableness were found to have a higher preference for media richness. 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