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The IoT has great potential in several service domains including cultural, educational, or medical areas. We consider a recommendation technique suitable for the IoT-based service. A personalized recommender system often relies on user preferences for better suggestions. We notice that we need a different recommendation approach in the IoT platform. While the conventional recommendation approaches rely on user preferences provided by users, these approaches may not be suitable for the IoT environment. The conventional systems utilize user ratings for items to compose recommendation list. This implies that the systems require additional user activities such as adding their preferences. We notice that the IoT environment can naturally provide user information such as users\u2019 item selection history without users\u2019 additional actions. We propose a recommendation model that does not require users\u2019 additional actions and is more suitable for the IoT environment. We examine the usability of the bandwagon effect to build a new recommender system based on users\u2019 selection history. We first consider the bandwagon effects in movie recommendation domain and show its usefulness for the IoT. We then suggest how to use the bandwagon effect in recommender systems with IoT. <\/jats:p>","DOI":"10.1155\/2015\/475163","type":"journal-article","created":{"date-parts":[[2015,7,7]],"date-time":"2015-07-07T21:04:14Z","timestamp":1436303054000},"page":"475163","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":20,"title":["A Recommendation Model Using the Bandwagon Effect for E-Marketing Purposes in IoT"],"prefix":"10.1177","volume":"11","author":[{"given":"Sang-Min","family":"Choi","sequence":"first","affiliation":[{"name":"Department of Computer Science, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul 120-749, Republic of Korea"}]},{"given":"Hyein","family":"Lee","sequence":"additional","affiliation":[{"name":"Department of Computer Science, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul 120-749, Republic of Korea"}]},{"given":"Yo-Sub","family":"Han","sequence":"additional","affiliation":[{"name":"Department of Computer Science, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul 120-749, Republic of Korea"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5787-4716","authenticated-orcid":false,"given":"Ka Lok","family":"Man","sequence":"additional","affiliation":[{"name":"Department of Computer Science and Software Engineering, Xi'an Jiaotong-Liverpool University, Suzhou 215123, China"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4625-018X","authenticated-orcid":false,"given":"Woon Kian","family":"Chong","sequence":"additional","affiliation":[{"name":"International Business School Suzhou, Xi'an Jiaotong-Liverpool University, Suzhou 215123, China"}]}],"member":"179","published-online":{"date-parts":[[2015,7,7]]},"reference":[{"key":"B11-2015-475163","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4419-1674-7"},{"key":"B1-2015-475163","doi-asserted-by":"publisher","DOI":"10.1016\/j.comnet.2010.05.010"},{"key":"B12-2015-475163","doi-asserted-by":"publisher","DOI":"10.1109\/MCOM.2011.6069710"},{"key":"B3-2015-475163","doi-asserted-by":"publisher","DOI":"10.1016\/j.procs.2011.07.117"},{"key":"B29-2015-475163","doi-asserted-by":"publisher","DOI":"10.1109\/mic.2009.52"},{"key":"B9-2015-475163","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2012.01.132"},{"key":"B15-2015-475163","doi-asserted-by":"publisher","DOI":"10.1145\/963770.963775"},{"key":"B24-2015-475163","first-page":"437","volume-title":"Proceedings of the 17th Conference in Uncertainty in Artificial Intelligence","author":"Popescul A."},{"key":"B30-2015-475163","doi-asserted-by":"publisher","DOI":"10.1142\/s0218001403002678"},{"key":"B2-2015-475163","doi-asserted-by":"publisher","DOI":"10.1145\/1345448.1345465"},{"key":"B5-2015-475163","first-page":"46","volume-title":"Proceedings of the 15th International Conference on Machine Learning","author":"Billsus D."},{"key":"B25-2015-475163","doi-asserted-by":"publisher","DOI":"10.1145\/352871.352887"},{"key":"B14-2015-475163","doi-asserted-by":"publisher","DOI":"10.1145\/312624.312682"},{"key":"B26-2015-475163","doi-asserted-by":"publisher","DOI":"10.1145\/371920.372071"},{"key":"B4-2015-475163","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-642-34952-2"},{"key":"B20-2015-475163","doi-asserted-by":"publisher","DOI":"10.1109\/MPRV.2010.56"},{"key":"B17-2015-475163","doi-asserted-by":"publisher","DOI":"10.1109\/mic.2003.1167344"},{"key":"B10-2015-475163","doi-asserted-by":"publisher","DOI":"10.1145\/1242572.1242610"},{"key":"B6-2015-475163","doi-asserted-by":"publisher","DOI":"10.3233\/AIC-2008-0437"},{"key":"B8-2015-475163","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2012.08.063"},{"key":"B7-2015-475163","doi-asserted-by":"publisher","DOI":"10.1145\/1871437.1871535"},{"issue":"2","key":"B13-2015-475163","first-page":"447","volume":"31","author":"Han Y.-S.","year":"2012","journal-title":"Computing and Informatics"},{"issue":"5","key":"B16-2015-475163","first-page":"1667","volume":"13","author":"Kim L.","year":"2010","journal-title":"Information"},{"key":"B23-2015-475163","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-540-72079-9_10"},{"key":"B27-2015-475163","first-page":"327","volume-title":"Proceedings of the 17th International Conference on World Wide Web","author":"Sigurbjornsson B."},{"key":"B22-2015-475163","first-page":"2643","volume-title":"Proceeding of the 27th Annual Conference on Neural Information Processing Systems","author":"Oord A. 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