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How to establish an effective mechanism to improve the participation of sensing users and the authenticity of sensing data, protect the users\u2019 data privacy, and prevent malicious users from providing false data are among the urgent problems in mobile crowdsensing services in IoT. These issues raise a gargantuan challenge hindering the further development of mobile crowdsensing. In order to tackle the above issues, in this paper, we propose a reliable hybrid incentive mechanism for enhancing crowdsensing participations by encouraging and stimulating sensing users with both reputation and service returns in mobile crowdsensing tasks. Moreover, we propose a privacy preserving data aggregation scheme, where the mediator and\/or sensing users may not be fully trusted. In this scheme, differential privacy mechanism is utilized through allowing different sensing users to add noise data, then employing homomorphic encryption for protecting the sensing data, and finally uploading ciphertext to the mediator, who is able to obtain the collection of ciphertext of the sensing data without actual decryption. Even in the case of partial sensing data leakage, differential privacy mechanism can still ensure the security of the sensing user\u2019s privacy. Finally, we introduce a novel secure multiparty auction mechanism based on the auction game theory and secure multiparty computation, which effectively solves the problem of prisoners\u2019 dilemma incurred in the sensing data transaction between the service provider and mediator. Security analysis and performance evaluation demonstrate that the proposed scheme is secure and efficient.<\/jats:p>","DOI":"10.1155\/2018\/8959635","type":"journal-article","created":{"date-parts":[[2018,8,12]],"date-time":"2018-08-12T23:31:46Z","timestamp":1534116706000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":25,"title":["Achieving Incentive, Security, and Scalable Privacy Protection in Mobile Crowdsensing Services"],"prefix":"10.1155","volume":"2018","author":[{"given":"Jinbo","family":"Xiong","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7571-0766","authenticated-orcid":false,"given":"Rong","family":"Ma","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Lei","family":"Chen","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5974-1570","authenticated-orcid":false,"given":"Youliang","family":"Tian","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Li","family":"Lin","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3401-1691","authenticated-orcid":false,"given":"Biao","family":"Jin","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2018,8,12]]},"reference":[{"key":"e_1_2_11_1_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.neucom.2017.01.127"},{"key":"e_1_2_11_2_2","doi-asserted-by":"publisher","DOI":"10.1109\/mcom.2014.6871666"},{"key":"e_1_2_11_3_2","doi-asserted-by":"publisher","DOI":"10.1109\/JIOT.2017.2779124"},{"key":"e_1_2_11_4_2","doi-asserted-by":"crossref","unstructured":"KimS. 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