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Advancing in descriptive data analysis, the present paper proposes Hybrid Unsupervised Exploratory Plots (HUEPs) as a new visualization technique to combine the outputs of Exploratory Projection Pursuit and Clustering methods in a novel and informative way. As a case study, HUEPs are validated in a real\u2010world context for analysing the internationalization strategy of companies, by taking into account bilateral distance between home and host countries. As a multifaceted concept, distance encompasses multiple dimensions. Together with data from both the countries and the companies, various psychic distances are analysed by means of HUEPs, to gain deep knowledge of the internationalization strategy of large Spanish companies. Informative visualizations are obtained from the analysed dataset, leading to useful business implications and decision making.<\/jats:p>","DOI":"10.1155\/2019\/6271017","type":"journal-article","created":{"date-parts":[[2019,6,2]],"date-time":"2019-06-02T23:34:02Z","timestamp":1559518442000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":18,"title":["Hybrid Unsupervised Exploratory Plots: A Case Study of Analysing Foreign Direct Investment"],"prefix":"10.1155","volume":"2019","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2444-5384","authenticated-orcid":false,"given":"\u00c1lvaro","family":"Herrero","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Alfredo","family":"Jim\u00e9nez","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Secil","family":"Bayraktar","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2019,6,2]]},"reference":[{"key":"e_1_2_9_1_2","doi-asserted-by":"publisher","DOI":"10.1109\/T-C.1974.224051"},{"key":"e_1_2_9_2_2","doi-asserted-by":"publisher","DOI":"10.1145\/331499.331504"},{"key":"e_1_2_9_3_2","doi-asserted-by":"publisher","DOI":"10.1007\/BF00436033"},{"key":"e_1_2_9_4_2","doi-asserted-by":"publisher","DOI":"10.1016\/S0167-9473(00)00064-5"},{"key":"e_1_2_9_5_2","series-title":"Springer Series in Statistics","volume-title":"Principal Component Analysis","author":"Jolliffe I. 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