{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,30]],"date-time":"2025-12-30T03:46:54Z","timestamp":1767066414676,"version":"3.37.3"},"reference-count":56,"publisher":"Wiley","license":[{"start":{"date-parts":[[2019,3,25]],"date-time":"2019-03-25T00:00:00Z","timestamp":1553472000000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Mobile Information Systems"],"published-print":{"date-parts":[[2019,3,25]]},"abstract":"<jats:p>Advances in technology have led to a spurt in tech-savvy consumers displaying increasingly complex behavior. In the past, consumers concluded their search and purchases at a single physical store. Nowadays, however, they possess a number of digital devices (desktops and\/or mobiles) through which they can switch channels seamlessly to search for information and make a purchase. There are very few studies that investigate desktop and mobile channels separately; this is perhaps the first study that examines the effect of chronotypes (evening- and morning-type individuals) on a sample of Chinese university students using online and mobile channels in the omnichannel process. The results from a sample of 311 digital shoppers (desktops and\/or mobiles) confirm that the mobile channel offers greater task-technology fit to evening-type respondents and desktop channels present better task-technology fit to morning-type respondents to engage in the omnichannel process. Furthermore, this study discussed contributions and insights for managers to develop an effective omnichannel strategy.<\/jats:p>","DOI":"10.1155\/2019\/8968264","type":"journal-article","created":{"date-parts":[[2019,3,25]],"date-time":"2019-03-25T19:34:01Z","timestamp":1553542441000},"page":"1-9","source":"Crossref","is-referenced-by-count":7,"title":["Chronotypes\u2019 Task-Technology Fit for Search and Purchase in Omnichannel Context"],"prefix":"10.1155","volume":"2019","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1684-1632","authenticated-orcid":true,"given":"Syed Waqar","family":"Haider","sequence":"first","affiliation":[{"name":"School of Management, Xi\u2019an Jiaotong University, Xi\u2019an 710049, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Guijun","family":"Zhuang","sequence":"additional","affiliation":[{"name":"School of Management, Xi\u2019an Jiaotong University, Xi\u2019an 710049, 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