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This study analyzes the production and coordination decisions of closed-loop supply chain (CLSC) by establishing two assumptions of endogenous and exogenous CSR. The results reveal that, for ordinary consumers, CSR is quantified as the parameter of consumer surplus, which has an impact on the patent licensing fee, revenue-sharing ratio, and so on, and which not only increases the sales quantity in CLSC but also creates more value for the manufacturer and the retailer. Considering endogenous CSR, the study found that the manufacturer\u2019s CSR level and the manufacturer\u2019s and the retailer\u2019s profits both increase with the proportion of CSR-sensitive consumers. In the endogenous model, the manufacturer sets a higher wholesale price and lower patent licensing fee than in the exogenous model. Perfect coordination in the two models can be achieved by setting a revenue-sharing ratio related to wholesale price and patent licensing fee. In practice, improving the social responsibility consciousness of consumers and raising enterprises\u2019 CSR level can achieve a win-win situation for revenues and social welfare.<\/jats:p>","DOI":"10.1155\/2020\/9095215","type":"journal-article","created":{"date-parts":[[2020,5,23]],"date-time":"2020-05-23T23:30:57Z","timestamp":1590276657000},"page":"1-10","source":"Crossref","is-referenced-by-count":4,"title":["Production Decision and Coordination Mechanism of Socially Responsible Closed-Loop Supply Chain"],"prefix":"10.1155","volume":"2020","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6352-4181","authenticated-orcid":true,"given":"Xiaofeng","family":"Long","sequence":"first","affiliation":[{"name":"Department of Business Administration, Hunan University of Finance and Economics, Changsha, Hunan 410205, China"},{"name":"School of Economics and Trade, Hunan University, Changsha 410082, 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