{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,3]],"date-time":"2025-08-03T22:52:27Z","timestamp":1754261547821,"version":"3.40.5"},"reference-count":33,"publisher":"Wiley","license":[{"start":{"date-parts":[[2021,9,21]],"date-time":"2021-09-21T00:00:00Z","timestamp":1632182400000},"content-version":"unspecified","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"University Malaysia Terengganu"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Advances in Fuzzy Systems"],"published-print":{"date-parts":[[2021,9,21]]},"abstract":"<jats:p>Choquet integral is a type of aggregation operator that is commonly used to aggregate the interrelated information. Nowadays, this operator has been successfully embedded with fuzzy measures in solving various evaluation problems. Inspired from this new development, this paper aims to introduce a combined Choquet integral-fuzzy measures (CI-FM) operator that uses the Shapley value standard and interaction index to deal with the interactions between elements of information. The proposed operator takes into account not only the importance of elements or their ordered positions but also the interaction among criteria during the evaluation process. A case of customers\u2019 satisfaction over two fast restaurants in Malaysia is presented to illustrate the application of the proposed aggregation operator. Based on three customers\u2019 satisfaction criteria, restaurant 1 and restaurant 2 received CI-FM scores of 0.711011 and 0.704945, respectively. Interestingly, the criterion \u201cservices\u201d constantly received the highest rating across both restaurants. In addition, the proposed aggregation operator successfully identified which restaurant is superior in the eyes of customers. Finally, this study offers some research ideas for the future.<\/jats:p>","DOI":"10.1155\/2021\/2319004","type":"journal-article","created":{"date-parts":[[2021,9,22]],"date-time":"2021-09-22T16:50:08Z","timestamp":1632329408000},"page":"1-8","source":"Crossref","is-referenced-by-count":3,"title":["Application of Choquet Integral-Fuzzy Measures for Aggregating Customers\u2019 Satisfaction"],"prefix":"10.1155","volume":"2021","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6646-4751","authenticated-orcid":true,"given":"Lazim","family":"Abdullah","sequence":"first","affiliation":[{"name":"Management Science Research Group, Faculty of Ocean Engineering Technology and Informatics, Universiti Malaysia Terengganu, Kuala Nerus 21030, Malaysia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Noor Azzah","family":"Awang","sequence":"additional","affiliation":[{"name":"Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA, Shah Alam 40450, Selangor, Malaysia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Mahmod","family":"Othman","sequence":"additional","affiliation":[{"name":"Fundamental and Applied Sciences Department, Universiti Teknologi PETRONAS, Seri Iskandar 32610, Perak, Malaysia"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","reference":[{"key":"1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ins.2017.04.037"},{"key":"2","doi-asserted-by":"crossref","first-page":"131","DOI":"10.5802\/aif.53","article-title":"Theory of capacities","volume":"5","author":"G. Choquet","year":"1953","journal-title":"Annales de I\u2019Institut Fourier"},{"key":"3","unstructured":"SugenoM.Theory of fuzzy integrals and its applications1974Tokyo, JapanTokyo Institute of TechnologyPh.D. thesis"},{"key":"4","doi-asserted-by":"publisher","DOI":"10.1016\/j.jngse.2017.05.013"},{"key":"5","doi-asserted-by":"publisher","DOI":"10.1016\/b978-0-12-411511-8.00009-8"},{"key":"6","doi-asserted-by":"publisher","DOI":"10.1109\/fuzz48607.2020.9177775"},{"key":"7","doi-asserted-by":"publisher","DOI":"10.1016\/0165-0114(93)90148-b"},{"key":"8","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2012.05.066"},{"key":"9","doi-asserted-by":"publisher","DOI":"10.1007\/s001990050230"},{"key":"10","doi-asserted-by":"publisher","DOI":"10.1007\/s00362-001-0086-3"},{"key":"11","doi-asserted-by":"publisher","DOI":"10.3390\/risks4010008"},{"key":"12","doi-asserted-by":"publisher","DOI":"10.1016\/j.scs.2020.102147"},{"key":"13","doi-asserted-by":"publisher","DOI":"10.1016\/j.jairtraman.2015.05.006"},{"key":"14","doi-asserted-by":"publisher","DOI":"10.1016\/j.inffus.2020.05.003"},{"key":"15","doi-asserted-by":"publisher","DOI":"10.1002\/int.22194"},{"key":"16","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2011.08.067"},{"key":"17","doi-asserted-by":"publisher","DOI":"10.4018\/ijfsa.2013010104"},{"key":"18","doi-asserted-by":"publisher","DOI":"10.5901\/mjss.2014.v5n20p802"},{"key":"19","doi-asserted-by":"publisher","DOI":"10.1007\/s10479-010-0826-7"},{"key":"20","doi-asserted-by":"publisher","DOI":"10.1016\/j.knosys.2018.07.023"},{"volume-title":"Fuzzy Measures and Integrals: Theory and Application","year":"2000","author":"M. Grabisch","key":"21"},{"key":"22","first-page":"89","article-title":"Fuzzy measures and fuzzy integrals: a survey","volume-title":"Fuzzy Automata and Decision Processes","author":"M. Sugeno","year":"1977"},{"volume-title":"The Shapley Value: Essays in Honour of Lloyd S. Shapley","year":"1988","author":"R. E. Alvin","key":"23"},{"article-title":"Fuzzy measure-choquet integral calculation system","year":"2005","author":"E. Takahagi","key":"24"},{"key":"25","doi-asserted-by":"publisher","DOI":"10.1016\/s0022-4359(97)90002-6"},{"key":"26","unstructured":"SeawT. C.Relationship among service quality, food quality, perceived value, customer satisfaction and behavioural intentions in the Malaysian fast-food industry2010Kuala Lumpur, MalaysiaUniversity of MalayaDissertation"},{"key":"27","doi-asserted-by":"publisher","DOI":"10.1108\/17566690910945886"},{"key":"28","doi-asserted-by":"publisher","DOI":"10.31033\/ijemr.11.1.21"},{"key":"29","doi-asserted-by":"publisher","DOI":"10.1155\/2019\/2154548"},{"key":"30","doi-asserted-by":"publisher","DOI":"10.1080\/15378020.2016.1201644"},{"key":"31","doi-asserted-by":"publisher","DOI":"10.31838\/jcr.07.02.102"},{"key":"32","doi-asserted-by":"publisher","DOI":"10.3390\/su12187435"},{"key":"33","doi-asserted-by":"publisher","DOI":"10.1186\/s43093-020-00021-0"}],"container-title":["Advances in Fuzzy Systems"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/downloads.hindawi.com\/journals\/afs\/2021\/2319004.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/downloads.hindawi.com\/journals\/afs\/2021\/2319004.xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/downloads.hindawi.com\/journals\/afs\/2021\/2319004.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2021,9,22]],"date-time":"2021-09-22T16:50:17Z","timestamp":1632329417000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.hindawi.com\/journals\/afs\/2021\/2319004\/"}},"subtitle":[],"editor":[{"given":"Katsuhiro","family":"Honda","sequence":"additional","affiliation":[],"role":[{"role":"editor","vocabulary":"crossref"}]}],"short-title":[],"issued":{"date-parts":[[2021,9,21]]},"references-count":33,"alternative-id":["2319004","2319004"],"URL":"https:\/\/doi.org\/10.1155\/2021\/2319004","relation":{},"ISSN":["1687-711X","1687-7101"],"issn-type":[{"type":"electronic","value":"1687-711X"},{"type":"print","value":"1687-7101"}],"subject":[],"published":{"date-parts":[[2021,9,21]]}}}