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Consumers\u2019 traditionalism has a significant impact in determining the appropriate products to offer electronically, as well as in determining the functions and information that should be offered to enable them to make the right decisions at the right time. Many characteristics and requirements in general\u2010use commercial applications cannot be acceptable for more targeted release if they are not compatible with the target population\u2019s traditional requirements, and therefore, the M\u2010commerce applications go to complexity level in design because of the socio\u2010technical systems. This study is conducted in three GCC countries, Saudi Arabia, the United Arab Emirates, and Qatar on 799 participant consumers. 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