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To improve the effect of smart tourism, this paper improves the common big data technology through algorithm enhancement to improve the intuitive effect of big data. We construct big data visualization technology and realize real-time online visualization of tourism data. In the spark-distributed environment, we use the conventional K clustering technique to improve the final output utilizing clustering means. The research results show that the smart tourism information system based on big data constructed in this paper can meet actual tourism information needs and user experience needs. 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