{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,13]],"date-time":"2026-10-13T14:13:06Z","timestamp":1791900786178,"version":"4.3.4"},"reference-count":15,"publisher":"Wiley","issue":"1","license":[{"start":{"date-parts":[[2021,2,26]],"date-time":"2021-02-26T00:00:00Z","timestamp":1614297600000},"content-version":"vor","delay-in-days":56,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Wireless Communications and Mobile Computing"],"published-print":{"date-parts":[[2021,1]]},"abstract":"<jats:p>In order to improve the efficiency of customization and reduce the cost of customization under Big data environment, this paper uses cost\u2010sharing contract, pricing mechanism, Hotelling model, and game theory tools and research methods, for C2B Electronic Commerce (e\u2010commerce) mode of Supply Chain Pricing Strategy for in\u2010depth discussion. This paper first gives the architecture of the customization service system based on big data. The paper studies the game equilibrium of supply chain members under four scenarios: centralized decision\u2010making, decentralized decision\u2010making, C2B\u2010dominated decision\u2010making, and traditional enterprise\u2010dominated decision\u2010making in a supply chain composed of a supplier and C2B e\u2010commerce enterprises with horizontal price competition, and examines the cross\u2010price. Important parameters such as impact coefficient, impact coefficient of effort degree of personalized customization, and so on have an impact on variables such as effort degree of personalized customization, retail price, and profit of supply chain members of C2B e\u2010commerce enterprises. Research shows that with the increase of cross\u2010price impact coefficient, C2B e\u2010commerce will enhance its personalized customization efforts in different situations in order to pursue higher profits.<\/jats:p>","DOI":"10.1155\/2021\/6626480","type":"journal-article","created":{"date-parts":[[2021,2,27]],"date-time":"2021-02-27T04:35:07Z","timestamp":1614400507000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":16,"title":["Analysis of Customization Strategy for E\u2010Commerce Operation Based on Big Data"],"prefix":"10.1155","volume":"2021","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-6607-5775","authenticated-orcid":false,"given":"Su","family":"Chen","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2021,2,26]]},"reference":[{"key":"e_1_2_8_1_2","doi-asserted-by":"publisher","DOI":"10.1007\/s10479-015-1794-8"},{"key":"e_1_2_8_2_2","doi-asserted-by":"publisher","DOI":"10.1016\/s0272-6963(00)00056-5"},{"key":"e_1_2_8_3_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijdrr.2018.10.019"},{"key":"e_1_2_8_4_2","doi-asserted-by":"publisher","DOI":"10.1109\/MITS.2019.2903525"},{"key":"e_1_2_8_5_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2004.10.007"},{"key":"e_1_2_8_6_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2012.12.045"},{"key":"e_1_2_8_7_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.is.2012.08.002"},{"key":"e_1_2_8_8_2","doi-asserted-by":"publisher","DOI":"10.1109\/mcom.2018.1700895"},{"key":"e_1_2_8_9_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijpe.2010.11.016"},{"key":"e_1_2_8_10_2","doi-asserted-by":"publisher","DOI":"10.1016\/S0167-9236(02)00111-2"},{"key":"e_1_2_8_11_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2012.02.002"},{"key":"e_1_2_8_12_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.jom.2014.09.007"},{"key":"e_1_2_8_13_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.autcon.2013.12.007"},{"key":"e_1_2_8_14_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.ssci.2018.07.002"},{"key":"e_1_2_8_15_2","first-page":"52","article-title":"Research on credit scoring of Chinese listed SMEs based on DEA method","volume":"32","author":"Yuan T.","year":"2014","journal-title":"Credit"}],"container-title":["Wireless Communications and Mobile Computing"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/downloads.hindawi.com\/journals\/wcmc\/2021\/6626480.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/downloads.hindawi.com\/journals\/wcmc\/2021\/6626480.xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/pdf\/10.1155\/2021\/6626480","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2024,8,7]],"date-time":"2024-08-07T13:58:54Z","timestamp":1723039134000},"score":1,"resource":{"primary":{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/10.1155\/2021\/6626480"}},"subtitle":[],"editor":[{"given":"Hongju","family":"Cheng","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"editor"}]}],"short-title":[],"issued":{"date-parts":[[2021,1]]},"references-count":15,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2021,1]]}},"alternative-id":["10.1155\/2021\/6626480"],"URL":"https:\/\/doi.org\/10.1155\/2021\/6626480","archive":["Portico"],"relation":{},"ISSN":["1530-8669","1530-8677"],"issn-type":[{"value":"1530-8669","type":"print"},{"value":"1530-8677","type":"electronic"}],"subject":[],"published":{"date-parts":[[2021,1]]},"assertion":[{"value":"2020-10-03","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2021-02-05","order":2,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2021-02-26","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}],"article-number":"6626480"}}