{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,5]],"date-time":"2026-06-05T11:11:32Z","timestamp":1780657892578,"version":"3.54.1"},"reference-count":41,"publisher":"Wiley","issue":"1","license":[{"start":{"date-parts":[[2021,1,13]],"date-time":"2021-01-13T00:00:00Z","timestamp":1610496000000},"content-version":"vor","delay-in-days":12,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100012226","name":"Fundamental Research Funds for the Central Universities","doi-asserted-by":"publisher","award":["19CX04010B"],"award-info":[{"award-number":["19CX04010B"]}],"id":[{"id":"10.13039\/501100012226","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Complexity"],"published-print":{"date-parts":[[2021,1]]},"abstract":"<jats:p>The development of information technology has changed the pricing strategy of retailers, and consumers have also made strategic consumption behaviours accordingly. At the same time, changes in the environment have caused changes in the retailer\u2019s products and raised consumers\u2019 environmental awareness. This paper uses a two\u2010stage pricing model to study the low\u2010carbon product pricing decisions of retailers based on strategic consumers with low\u2010carbon preferences in two situations. Through the analysis of low\u2010carbon and ordinary products in two situations, the following conclusions can be drawn: (1) In a market where retailers only sell low\u2010carbon products, product prices and profits increase as consumers\u2019 green preference <jats:italic>\u03b8<\/jats:italic> increases. (2) In the low\u2010carbon product and ordinary product markets, the price and profit of low\u2010carbon products increase with regard to consumers\u2019 green preference <jats:italic>\u03b8<\/jats:italic>. (3) In the second stage, when consumers\u2019 intertemporal discount factor <jats:italic>\u03b2<\/jats:italic> for ordinary products is larger than that of low\u2010carbon products, the retailer\u2019s total profit is smaller. The research conclusion comprehensively analyses the impact of customer strategic behaviour on the two\u2010stage pricing decision of green differentiated products, which provides a very important reference for retailers to make pricing optimization decisions.<\/jats:p>","DOI":"10.1155\/2021\/6633893","type":"journal-article","created":{"date-parts":[[2021,1,13]],"date-time":"2021-01-13T20:05:51Z","timestamp":1610568351000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":15,"title":["Two\u2010Stage Pricing Decision for Low\u2010Carbon Products Based on Consumer Strategic Behaviour"],"prefix":"10.1155","volume":"2021","author":[{"given":"Cheng","family":"Che","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9029-9741","authenticated-orcid":false,"given":"Zhihong","family":"Zhang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4902-8771","authenticated-orcid":false,"given":"Xiaoguang","family":"Zhang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6541-1781","authenticated-orcid":false,"given":"Yi","family":"Chen","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2021,1,13]]},"reference":[{"key":"e_1_2_10_1_2","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.2016.2473"},{"key":"e_1_2_10_2_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.scitotenv.2020.136731"},{"key":"e_1_2_10_3_2","first-page":"52","article-title":"The dynamic coordination strategy of supply chain cooperation and low-carbon publicity under government subsidies","volume":"29","author":"Wang T. 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