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We consider motivating users to participate under the constraint of limited budget so that the platform and users can get the most benefits. In this paper, we focus on socially aware users represented by self-organizing social networks, combine the knowledge graph to establish a knowledge graph for the crowdsensing system, use rules to derive user influence, and optimize user contributions. With the goal of maximizing social welfare, we propose a social awareness reverse auction (SARA) mechanism, in which the total contribution of users is the key to select winners, and the winners are paid based on critical prices. Through experimental simulations, we verify that SARA is close to the optimal social welfare under budget constraints.<\/jats:p>","DOI":"10.1155\/2021\/6697862","type":"journal-article","created":{"date-parts":[[2021,5,8]],"date-time":"2021-05-08T20:20:06Z","timestamp":1620505206000},"page":"1-15","source":"Crossref","is-referenced-by-count":1,"title":["Diffusion Analysis and Incentive Method for Mobile Crowdsensing User Based on Knowledge Graph Reasoning"],"prefix":"10.1155","volume":"2021","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2909-5456","authenticated-orcid":true,"given":"Jian","family":"Wang","sequence":"first","affiliation":[{"name":"School of Computer Science and Technology, Harbin University of Science and Technology, Harbin 150080, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Shanshan","family":"Cui","sequence":"additional","affiliation":[{"name":"School of Computer Science and Technology, Harbin University of Science and Technology, Harbin 150080, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Guosheng","family":"Zhao","sequence":"additional","affiliation":[{"name":"School of Computer Science and Technology, Harbin University of Science and Technology, Harbin 150080, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Zhongnan","family":"Zhao","sequence":"additional","affiliation":[{"name":"School of Computer Science and Technology, Harbin University of Science and Technology, Harbin 150080, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","reference":[{"first-page":"251","article-title":"AirCloud: a cloud-based air-quality monitoring system for everyone","author":"Y. 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