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The impact of empathetic preferences and power structure on the consensus reaching process are analyzed. The results indicate that consumers\u2019 empathy increases the consensus wholesale price and sales price of products, while retailers\u2019 and e\u2010platforms\u2019 empathy increase the wholesale price and reduce the sales price of products. The empathetic preferences of consumers, retailers, and e\u2010platforms are helpful for increasing the profits of farmers. The retailer\u2019s empathetic preference is not beneficial to its own profits and the supply chain, while the e\u2010platform\u2019s empathetic preference can help to improve its own income and increase the overall profit of the supply chain at first, before decreasing. Moreover, the power of retailer is positively correlated with the profits of farmers and the retailer, and negatively correlated with the profits of the e\u2010platform and supply chain. The sales price and commission price are negatively correlated with the power of retailer, but the wholesale price is not related to the change in power structure.<\/jats:p>","DOI":"10.1155\/2022\/2801930","type":"journal-article","created":{"date-parts":[[2022,8,13]],"date-time":"2022-08-13T17:20:07Z","timestamp":1660411207000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":4,"title":["A Consensus Decision\u2010Making Model considering Empathetic Preferences and Power Structure of the Poverty Alleviation E\u2010Commerce Supply 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