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First, it studies and analyzes the current situation and characteristics of rural live broadcasting. Then, it discusses the blockchain (BC) technology and information dissemination mode in the era of artificial intelligence (AI). Finally, the characteristics of BC technology (BT) and the information dissemination model are discussed. A BT-optimized susceptible exposed infected recovered (SEIR) information dissemination model is proposed. The results show that the BT-optimized SEIR model has no effect on the traditional information transmission characteristics and can ensure the conventional transmission of all information. Additionally, BT can effectively improve the overall transmission efficiency of the SEIR model for false information and accurate information and effectively shorten the duration. Specifically, the BT-optimized SEIR model\u2019s maximum false information transmission proportion is reduced by about 13%. The duration is reduced by 15 days over the traditional model. By comparison, in positive information dissemination, the maximum transmission proportion of the proposed BT-optimized SEIR model is about 19% higher than the traditional model. The duration is about 30 days longer. The research provides technical support for controlling and improving the current situation and atmosphere of rural live broadcasting information dissemination.<\/jats:p>","DOI":"10.1155\/2022\/4590578","type":"journal-article","created":{"date-parts":[[2022,7,12]],"date-time":"2022-07-12T01:35:19Z","timestamp":1657589719000},"page":"1-11","source":"Crossref","is-referenced-by-count":2,"title":["Information Dissemination Model in Rural Live Broadcasting under Blockchain in the Era of Artificial Intelligence"],"prefix":"10.1155","volume":"2022","author":[{"given":"Jie","family":"Liu","sequence":"first","affiliation":[{"name":"Shanxi Normal University, Taiyuan, China"},{"name":"Shanxi Vocational College of Art, Taiyuan 030000, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1251-5795","authenticated-orcid":true,"given":"Yahui","family":"Yu","sequence":"additional","affiliation":[{"name":"Communication University of Shanxi, Taiyuan 030000, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Peng","family":"Ji","sequence":"additional","affiliation":[{"name":"Shanxi College of Application Science and Technology, Taiyuan 030000, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Danni","family":"Liu","sequence":"additional","affiliation":[{"name":"Shanxi College of Application Science and Technology, Taiyuan 030000, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","reference":[{"key":"1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2020.102199"},{"key":"2","doi-asserted-by":"publisher","DOI":"10.1145\/3434168"},{"key":"3","doi-asserted-by":"publisher","DOI":"10.1016\/j.cosrev.2020.100275"},{"key":"4","doi-asserted-by":"publisher","DOI":"10.1109\/mnet.001.1900178"},{"key":"5","doi-asserted-by":"publisher","DOI":"10.1007\/s12599-020-00656-x"},{"key":"6","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2019.101934"},{"key":"7","doi-asserted-by":"publisher","DOI":"10.1177\/1555412019859184"},{"key":"8","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2018.08.032"},{"key":"9","doi-asserted-by":"publisher","DOI":"10.1097\/pcc.0000000000002474"},{"key":"10","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2021.103509"},{"key":"11","doi-asserted-by":"publisher","DOI":"10.1177\/1461444820920759"},{"key":"12","doi-asserted-by":"publisher","DOI":"10.1080\/0267257x.2020.1748895"},{"key":"13","doi-asserted-by":"publisher","DOI":"10.1080\/23311975.2022.2034238"},{"key":"14","doi-asserted-by":"publisher","DOI":"10.1007\/s00062-019-00870-5"},{"key":"15","doi-asserted-by":"publisher","DOI":"10.1016\/j.techsoc.2020.101401"},{"issue":"3","key":"16","first-page":"144","article-title":"What drives consumer shopping behavior in live streaming commerce?","volume":"21","author":"X. 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