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As a necessity of life, the car also needs to meet the needs of consumers. To achieve that consumers can purchase cars according to their emotional needs, we need to label cars with emotional words. The car\u2019s appearance is the crucial medium of emotional information transmission, especially the car\u2019s color is an essential emotional factor. As the first impression of products, color affects people\u2019s emotional attitude. Therefore, introducing color features into the training process of sample marking is an excellent idea for intelligent labeling of a large number of product emotions. This paper proposes a semi\u2010supervised learning method, Color\u2010SSL, based on color data augmentation to realize the label of car emotion. Color\u2010SSL takes FlexMatch as the framework of a semi\u2010supervised learning model and augments data by extracting subject color. Compared with the baseline method, the accuracy of this method improved by 3.2%, 8.3%, 8.6%, and 1.4% with 10, 50, 100, and 200 training samples and 1000 test samples. The results show that Color\u2010SSL obtains the best emotion\u2010label result (94%). In addition, this study publishes pictures of emotional car datasets with high resolution, orthogonal perspective, and uniform background.<\/jats:p>","DOI":"10.1155\/2023\/4331838","type":"journal-article","created":{"date-parts":[[2023,2,23]],"date-time":"2023-02-23T17:35:10Z","timestamp":1677173710000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":5,"title":["Car Emotion Labeling Based on Color\u2010SSL Semi\u2010Supervised Learning Algorithm by Color Augmentation"],"prefix":"10.1155","volume":"2023","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5473-3942","authenticated-orcid":false,"given":"Zhuen","family":"Guo","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5274-6985","authenticated-orcid":false,"given":"Li","family":"Lin","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6908-4079","authenticated-orcid":false,"given":"Baoqi","family":"Liu","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1419-8196","authenticated-orcid":false,"given":"Li","family":"Zhang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7421-2191","authenticated-orcid":false,"given":"Kaixin","family":"Chang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5721-7276","authenticated-orcid":false,"given":"Lingyun","family":"Li","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6446-1496","authenticated-orcid":false,"given":"Zuoya","family":"Jiang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0264-8025","authenticated-orcid":false,"given":"Jinmeng","family":"Wu","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2023,2,23]]},"reference":[{"key":"e_1_2_10_1_2","first-page":"14","article-title":"Factors influence the buying behaviours of consumers","volume":"7","author":"Al Shishani D.","year":"2020","journal-title":"International Journal of Recent Research in Social Sciences and Humanities (IJRRSSH)"},{"key":"e_1_2_10_2_2","doi-asserted-by":"publisher","DOI":"10.21608\/ajccr.2022.223047"},{"key":"e_1_2_10_3_2","doi-asserted-by":"publisher","DOI":"10.1257\/mac.20160244"},{"key":"e_1_2_10_4_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.jmse.2021.02.010"},{"key":"e_1_2_10_5_2","first-page":"53","article-title":"Factors influencing consumers\u2019 car purchasing decision in Indian automobile industry","volume":"9","author":"Dhanabalan T.","year":"2018","journal-title":"International Journal of Mechanical Engineering & Technology"},{"key":"e_1_2_10_6_2","first-page":"130","article-title":"Consumer buying decision process toward products","volume":"2","author":"Qazzafi S.","year":"2019","journal-title":"International Journal of Scientific Research and Engineering Development"},{"key":"e_1_2_10_7_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.cstp.2018.12.005"},{"key":"e_1_2_10_8_2","doi-asserted-by":"publisher","DOI":"10.1108\/rausp-07-2018-0037"},{"key":"e_1_2_10_9_2","doi-asserted-by":"publisher","DOI":"10.1007\/978-981-13-2270-9_14"},{"key":"e_1_2_10_10_2","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-030-51673-4_3"},{"key":"e_1_2_10_11_2","doi-asserted-by":"crossref","unstructured":"LiangJ. 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