{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,18]],"date-time":"2025-10-18T10:20:14Z","timestamp":1760782814674},"reference-count":25,"publisher":"MIT Press - Journals","issue":"11","content-domain":{"domain":["direct.mit.edu"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2005,11,1]]},"abstract":"<jats:title>Abstract<\/jats:title>\n               <jats:p>In synesthesia, certain stimuli (\u201cinducers\u201d) may give rise to perceptual experience in additional modalities not normally associated with them (\u201cconcurrent\u201d). For example, color-grapheme synesthetes automatically perceive achromatic numbers as colored (e.g., 7 is turquoise). Although synesthetes know when a given color matches the one evoked by a certain number, colors do not automatically give rise to any sort of number experience. The behavioral consequences of synesthesia have been documented using Stroop-like paradigms, usually using color judgments. Owing to the unidirectional nature of the synesthetic experience, little has been done to obtain performance measures that could indicate whether bidirectional cross-activation occurs in synesthesia. Here it is shown that colors do implicitly evoke numerical magnitudes in color-grapheme synesthetes, but not in nonsynesthetic participants. It is proposed that bidirectional co-activation of brain areas is responsible for the links between color and magnitude processing in color-grapheme synesthesia and that unidirectional models of synesthesia might have to be revised.<\/jats:p>","DOI":"10.1162\/089892905774589181","type":"journal-article","created":{"date-parts":[[2005,10,29]],"date-time":"2005-10-29T22:58:52Z","timestamp":1130626732000},"page":"1766-1773","update-policy":"http:\/\/dx.doi.org\/10.1162\/mitpressjournals.corrections.policy","source":"Crossref","is-referenced-by-count":59,"title":["When Blue is Larger than Red: Colors Influence Numerical Cognition in Synesthesia"],"prefix":"10.1162","volume":"17","author":[{"given":"Roi Cohen","family":"Kadosh","sequence":"first","affiliation":[{"name":"Ben-Gurion University of the Negev"}]},{"given":"Noam","family":"Sagiv","sequence":"additional","affiliation":[{"name":"University College London"}]},{"given":"David E. 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