{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,7]],"date-time":"2026-05-07T20:13:12Z","timestamp":1778184792253,"version":"3.51.4"},"reference-count":77,"publisher":"MIT Press","content-domain":{"domain":["direct.mit.edu"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2020,12,1]]},"abstract":"<jats:title>Abstract<\/jats:title>\n               <jats:p>The present study investigates the role of virtual contextual information, including affective information, in gustatory perception of crisps (fried potato chips). In a first preliminary experiment, we evaluated the association among three augmented reality (AR) animations (a pear-like character jumping a rope, a black-and-white cartoon character, a Venus flytrap carnivorous plant) and a different series of feelings and emotional states (i.e., cheerfulness, sadness, anger, aggressiveness, fear, anxiety, disgust, surprise, shame, tiredness, boredom). In a second experiment, the participants evaluated the gustatory perception of three different kinds of chips on several dimensions (e.g., pleasantness, crispiness, healthiness, purchase intention) by using visual analog scales. The chips were presented within an AR environment where the animations evaluated in Experiment 1 were placed close to the serving plate. The results of our study demonstrated that the chips tasted with the pear-like character animation (categorized as cheerful in Experiment 1) were judged as healthier than those tasted with black-and-white (i.e., sad) and Venus flytrap character animations (i.e., aggressive). Moreover, people's purchase intentions were higher with the pear-like character animation, as compared with the black-and-white character animation. These results showed that the context created by AR can affect participants\u2019 food perception across several dimensions.<\/jats:p>","DOI":"10.1162\/pres_a_00362","type":"journal-article","created":{"date-parts":[[2022,11,10]],"date-time":"2022-11-10T21:08:46Z","timestamp":1668114526000},"page":"201-222","update-policy":"https:\/\/doi.org\/10.1162\/mitpressjournals.corrections.policy","source":"Crossref","is-referenced-by-count":3,"title":["Food Evaluation in Augmented Reality Environments: Can AR Affect Behavioral and Psychophysiological Responses?"],"prefix":"10.1162","volume":"29","author":[{"given":"Paola","family":"Risso","sequence":"first","affiliation":[{"name":"NeuroMi, Center for Neuroscience University of Milano-Bicocca Milan, Italy"},{"name":"MibTec, Mind and Behavior Technological Center University of Milano-Bicocca Milan, Italy"},{"name":"University of Milano-Bicocca Milan, Italy"}]},{"given":"Martina","family":"Sansone","sequence":"additional","affiliation":[{"name":"University of Milano-Bicocca Milan, Italy"}]},{"given":"Alberto","family":"Gallace","sequence":"additional","affiliation":[{"name":"NeuroMi, Center for Neuroscience University of Milano-Bicocca Milan, Italy"},{"name":"MibTec, Mind and Behavior Technological Center University of Milano-Bicocca Milan, Italy"},{"name":"University of Milano-Bicocca Milan, Italy"}]}],"member":"281","published-online":{"date-parts":[[2020,12,1]]},"reference":[{"issue":"5986","key":"2023051520402645000_B1","doi-asserted-by":"publisher","first-page":"1712","DOI":"10.1126\/science.1189993","article-title":"Incidental haptic sensations influence social judgments and decisions","volume":"328","author":"Ackerman","year":"2010","journal-title":"Science"},{"issue":"1","key":"2023051520402645000_B2","doi-asserted-by":"crossref","first-page":"96","DOI":"10.1111\/j.1469-8986.2011.01289.x","article-title":"Exposure to acute stress is associated with attenuated sweet taste","volume":"49","author":"Al'absi","year":"2012","journal-title":"Psychophysiology"},{"issue":"1","key":"2023051520402645000_B3","doi-asserted-by":"publisher","first-page":"e12456","DOI":"10.2196\/12456","article-title":"A virtual reality food court to study meal choices in youth: Design and assessment of usability","volume":"3","author":"Allman-Farinelli","year":"2019","journal-title":"JMIR Formative Research"},{"key":"2023051520402645000_B4","doi-asserted-by":"publisher","first-page":"10","DOI":"10.1016\/j.foodres.2018.01.027","article-title":"Desires for beverages and liking of skin care product odors in imaginative and immersive virtual reality beach contexts","volume":"117","author":"Andersen","year":"2019","journal-title":"Food Research International"},{"key":"2023051520402645000_B5","volume-title":"Practical augmented reality: A guide to the technologies, applications, and human factors for AR and VR","author":"Aukstakalnis","year":"2016"},{"key":"2023051520402645000_B6","doi-asserted-by":"publisher","first-page":"586983","DOI":"10.3389\/fpsyg.2021.586983","article-title":"Virtual terroir and the premium coffee experience","volume":"12","author":"Barbosa Escobar","year":"2021","journal-title":"Frontiers in Psychology"},{"issue":"1","key":"2023051520402645000_B7","doi-asserted-by":"publisher","first-page":"27","DOI":"10.1016\/j.appet.2008.07.002","article-title":"Emotion and food. 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