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Existing approaches typically rely on predefined styles as control codes, but personal style lacks explicit definition or enumeration, making it difficult to leverage traditional techniques. To tackle these challenges, we propose General Then Personal (GTP), a novel framework comprising user modeling, headline generation, and customization. We train the framework using tailored designs that emphasize two central ideas: (a) task decoupling and (b) model pre-training. With the decoupling mechanism separating the task into generation and customization, two mechanisms, i.e., information self-boosting and mask user modeling, are further introduced to facilitate the training and text control. Additionally, we introduce a new evaluation metric to address existing limitations. Extensive experiments conducted on the PENS dataset, considering both zero-shot and few-shot scenarios, demonstrate that GTP outperforms state-of-the-art methods. 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