{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,1]],"date-time":"2026-05-01T15:05:14Z","timestamp":1777647914331,"version":"3.51.4"},"reference-count":19,"publisher":"SAGE Publications","issue":"3","license":[{"start":{"date-parts":[[1991,6,1]],"date-time":"1991-06-01T00:00:00Z","timestamp":675734400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Gazette (Leiden, Netherlands)"],"published-print":{"date-parts":[[1991,6]]},"abstract":"<jats:p>The major research question was, \"What are the social implications of transferring marketing methods and principles from a first world, commercial context, to a third world, social context?\" A case study of the Family Planning Social Marketing Project of Bangladesh was done to address the question, with project documentation and interviews constituting the major sources of evidence. An interpretive-critical approach was taken. Overall, it was found that the formulation and modification of communication strategy was consistently influenced by either marketing convention or the practical needs of the marketing organization. Further, it was found that the dominance of these considerations created contradictory social implications within the project.<\/jats:p>","DOI":"10.1177\/001654929104700302","type":"journal-article","created":{"date-parts":[[2007,3,17]],"date-time":"2007-03-17T22:26:50Z","timestamp":1174170410000},"page":"159-176","source":"Crossref","is-referenced-by-count":12,"title":["Contraceptive social marketing in the third world: A case of multiple transfer"],"prefix":"10.1177","volume":"47","author":[{"given":"Rashmi","family":"Luthra","sequence":"first","affiliation":[{"name":"1765 Norman Way, Madison, WI 53705, U.S.A."}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[1991,6,1]]},"reference":[{"key":"atypb1","volume-title":"Communications for Social Marketing: A Study in Family Planning","author":"Bhandari, Labdhi","year":"1978"},{"key":"atypb2","volume-title":"A Report on Social Marketing of Contraceptives in Bangladesh'","author":"Ciszewski, Robert L.","year":"1977"},{"issue":"1","key":"atypb3","first-page":"4","volume":"5","journal-title":"Social Marketing Update"},{"key":"atypb4","volume-title":"Oral Contraceptive Distribution in Bangladesh: Husbands and Providers and Instructors'","author":"Davies, John","year":"1985"},{"key":"atypb5","volume-title":"Bangladesh Women in Transition: Dynamics and Issues'","author":"Duza, Asfia","year":"1989"},{"key":"atypb6","volume-title":"Manufacturing the News","author":"Fishman, Mark","year":"1980"},{"key":"atypb7","doi-asserted-by":"publisher","DOI":"10.1177\/002224297904300204"},{"key":"atypb8","unstructured":"Lovelock, Christopher H. and Weinberg, Charles B. (1978) 'Public and Nonprofit Marketing Comes of Age', in Christopher H. Lovelock and Charles B. Weinberg (eds.), Readings in Public and Nonprofit Marketing, pp. 3-15. Redwood City, California: The Scientific Press."},{"key":"atypb9","volume-title":"Communication in the Social Marketing of Contraceptives: A Case Study of the Bangladesh Project'","author":"Luthra, Rashmi","year":"1988"},{"key":"atypb10","volume-title":"Social Marketing: New Imperative for Public Health","author":"Manoff, Richard K.","year":"1985"},{"key":"atypb11","volume-title":"Social Marketing in International Development: A Critical Review'","author":"McKee, Neill","year":"1988"},{"key":"atypb12","volume-title":"Marketing of Social Products: Family Planning in Bangladesh","author":"Miyan, M. Alimullah","year":"1981"},{"key":"atypb13","unstructured":"Rakow, Lana F. (1989) 'Information and Power: Toward a Critical Theory of Information Campaigns', in Charles T. Salmon (ed.), Information Campaigns: Balancing Social Values and Social Change, pp. 164-184. Newbury Park: Sage Publications."},{"key":"atypb14","volume-title":"Strategic Decision-Making in a Social Program: The Case of Family Planning Diffusion","author":"Roberto, Eduardo L.","year":"1975"},{"key":"atypb15","unstructured":"Salmon, Charles T. (1989) 'Campaigns for Social 'Improvement': An Overview of Values, Rationales, and Impacts', in Charles T. Salmon (ed.), Information Campaigns: Balancing Social Values and Social Change, pp. 19-53. Newbury Park: Sage Publications, 1989."},{"key":"atypb16","first-page":"6","year":"1989","journal-title":"Social Marketing Forum"},{"key":"atypb17","volume-title":"'Project Document for Family Planning FY 87-91'","author":"Social Marketing Project","year":"1986"},{"key":"atypb18","doi-asserted-by":"publisher","DOI":"10.1086\/266353"},{"key":"atypb19","unstructured":"Willis, Paul (1980) 'Notes on Method', in Stuart Hall et al. (ed.), Culture, Media, Language, pp. 93-98. London: Hutchinson."}],"container-title":["Gazette (Leiden, Netherlands)"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/001654929104700302","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/001654929104700302","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,4,29]],"date-time":"2026-04-29T06:39:55Z","timestamp":1777444795000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/001654929104700302"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[1991,6]]},"references-count":19,"journal-issue":{"issue":"3","published-print":{"date-parts":[[1991,6]]}},"alternative-id":["10.1177\/001654929104700302"],"URL":"https:\/\/doi.org\/10.1177\/001654929104700302","relation":{},"ISSN":["0016-5492"],"issn-type":[{"value":"0016-5492","type":"print"}],"subject":[],"published":{"date-parts":[[1991,6]]}}}