{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,1]],"date-time":"2026-05-01T20:52:27Z","timestamp":1777668747199,"version":"3.51.4"},"reference-count":47,"publisher":"SAGE Publications","issue":"1","license":[{"start":{"date-parts":[[2015,12,30]],"date-time":"2015-12-30T00:00:00Z","timestamp":1451433600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Hum Factors"],"published-print":{"date-parts":[[2016,2]]},"abstract":"<jats:sec>\n                    <jats:title>Objective:<\/jats:title>\n                    <jats:p>Factors influencing long-term viability of an intermediated regional food supply network (food hub) were modeled using agent-based modeling techniques informed by interview data gathered from food hub participants.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Background:<\/jats:title>\n                    <jats:p>Previous analyses of food hub dynamics focused primarily on financial drivers rather than social factors and have not used mathematical models.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Method:<\/jats:title>\n                    <jats:p>Based on qualitative and quantitative data gathered from 22 customers and 11 vendors at a midwestern food hub, an agent-based model (ABM) was created with distinct consumer personas characterizing the range of consumer priorities. A comparison study determined if the ABM behaved differently than a model based on traditional economic assumptions. Further simulation studies assessed the effect of changes in parameters, such as producer reliability and the consumer profiles, on long-term food hub sustainability.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results:<\/jats:title>\n                    <jats:p>The persona-based ABM model produced different and more resilient results than the more traditional way of modeling consumers. Reduced producer reliability significantly reduced trade; in some instances, a modest reduction in reliability threatened the sustainability of the system. Finally, a modest increase in price-driven consumers at the outset of the simulation quickly resulted in those consumers becoming a majority of the overall customer base.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusion:<\/jats:title>\n                    <jats:p>Results suggest that social factors, such as desire to support the community, can be more important than financial factors.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Application:<\/jats:title>\n                    <jats:p>An ABM of food hub dynamics, based on human factors data gathered from the field, can be a useful tool for policy decisions. Similar approaches can be used for modeling customer dynamics with other sustainable organizations.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1177\/0018720815621173","type":"journal-article","created":{"date-parts":[[2015,12,30]],"date-time":"2015-12-30T22:23:46Z","timestamp":1451514226000},"page":"58-79","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":15,"title":["Analysis of Food Hub Commerce and Participation Using Agent-Based Modeling"],"prefix":"10.1177","volume":"58","author":[{"given":"Caroline C.","family":"Krejci","sequence":"first","affiliation":[{"name":"Iowa State University, Ames"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Richard T.","family":"Stone","sequence":"additional","affiliation":[{"name":"Iowa State University, Ames"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Michael C.","family":"Dorneich","sequence":"additional","affiliation":[{"name":"Iowa State University, Ames"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Stephen B.","family":"Gilbert","sequence":"additional","affiliation":[{"name":"Iowa State University, Ames"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2015,12,30]]},"reference":[{"key":"bibr1-0018720815621173","first-page":"84","volume-title":"Proceedings of Student Interaction Design Research Conference SIDER05","author":"Adler P. 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