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We conducted in-depth interviews with the family members of deceased individuals to elicit their experiences when choosing ecological funeral practices. Our analysis revealed that body transformation politics disrupts human relations and etiquette, leading to the fragmentation of traditional culture and diminishing the value of ecological funeral practices, which ultimately results in public alienation and undermines the reform\u2019s objectives. Situational negotiation, self-internalization, and re-recognition of meaning in ecological funeral practices respectively highlight issues of funeral mode identification, emotional identification, and cultural identification. Accordingly, the core focus of our study was the logic of reconstructing social identity in ecological funeral practices. The formation of social identity in ecological funeral practices requires the construction of a supportive structural environment that constantly expands the space for human emotions and the meaning of life.<\/jats:p>","DOI":"10.1177\/00302228261436163","type":"journal-article","created":{"date-parts":[[2026,3,16]],"date-time":"2026-03-16T07:33:41Z","timestamp":1773646421000},"update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":0,"title":["Fractures and Reconstruction: Social Identity Formation in Ecological Funeral Services in Guangdong and Hubei Provinces, China"],"prefix":"10.1177","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-6776-9517","authenticated-orcid":false,"given":"Xinchao","family":"Tian","sequence":"first","affiliation":[{"name":"Nationalities College of Guangdong Polytechnic Normal University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Shihuan","family":"Mi","sequence":"additional","affiliation":[{"name":"Nationalities College of Guangdong Polytechnic Normal University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jianwu","family":"Zhang","sequence":"additional","affiliation":[{"name":"Xinjiang Normal University"},{"name":"Guangdong University of Foreign Studies"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2026,3,16]]},"reference":[{"key":"e_1_3_6_2_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ssmmh.2022.100169"},{"issue":"3","key":"e_1_3_6_3_1","first-page":"65","article-title":"Alienation phenomenon and governance strategy of rural funeral reform: Based on the investigation of funeral reform in Anqing","volume":"18","author":"Chen X.","year":"2017","unstructured":"Chen X. 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