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The research presents a new design simulation methodology based on incorporating a prototype tool (H.D.S. Beagle) that combines parametric modeling with multi-objective optimization through an integrated platform for enabling rapid iteration and trade-off analysis across the domains of design, energy use intensity, and finance. The research evaluates how the proposed method impacts design simulation processes, by either enabling and\/or disrupting the early stages of design decision making. This simulation technology is presented through two major experiment sets: (1) a series of hypothetical cases emulating the architecture, engineering, and construction (AEC) design modeling and simulation process using our integrated simulation framework and technology; and (2) a pedagogically based experiment used for establishing benchmarks. Through these experiment data sets, both quantitative and qualitative data are collected, including human designer and computational analysis speeds, quantity of generated design alternatives, and quality of resulting solution space as defined by the evaluation metric of this research. The affordances for incorporation of real world design complexity into our computational design prototype and simulation methodology are discussed through both the enabling and the disruptive impact on the early stages of the design process.<\/jats:p>","DOI":"10.1177\/0037549713482027","type":"journal-article","created":{"date-parts":[[2013,4,9]],"date-time":"2013-04-09T21:19:30Z","timestamp":1365542370000},"page":"936-959","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":49,"title":["Designing in complexity: Simulation, integration, and multidisciplinary design optimization for architecture"],"prefix":"10.1177","volume":"90","author":[{"given":"David Jason","family":"Gerber","sequence":"first","affiliation":[{"name":"School of Architecture, University of Southern California, Los Angeles, CA, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Shih-Hsin Eve","family":"Lin","sequence":"additional","affiliation":[{"name":"School of Architecture, University of Southern California, Los Angeles, CA, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2013,4,9]]},"reference":[{"key":"e_1_3_4_2_2","unstructured":"DOE. 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