{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,4]],"date-time":"2026-05-04T13:44:37Z","timestamp":1777902277326,"version":"3.51.4"},"reference-count":33,"publisher":"SAGE Publications","issue":"11","license":[{"start":{"date-parts":[[2013,9,10]],"date-time":"2013-09-10T00:00:00Z","timestamp":1378771200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["SIMULATION"],"published-print":{"date-parts":[[2013,11]]},"abstract":"<jats:p>The deregulation and restructuring of electricity markets have created a variety of challenging research problems. In addition, due to the complexity of electricity markets, most of these research problems are not amenable to analytical methods. Agent-based simulation is an approach for simulating and analyzing complex systems with interacting autonomous agents. In this paper, we use an agent-based approach to study the following emergent problem related to electricity market share and competition: what happens if a market participant tries to reach the following two (sometimes conflicting) goals simultaneously, (1) reaching an aspirant market share goal and (2) maximizing profit? More interestingly, what happens if two such participants are competing with each other? The developed agent-based model allows us to examine how the market share goal and profit maximization goal together influence the bidding behaviors of generation companies (i.e. agents) in a day-ahead electricity auction market. It also reveals that conservative market share goals often lead to a collusive behavior and profit maximization. However, if every participant has an aggressive market-share goal, a price war would result. On the other hand, if agents bear unequal market-share goals (e.g. one aggressive and one conservative), one agent will become more profitable than the other. As a result, if both agents want to maximize profit, they will both bid aggressively, resulting in a price war. Therefore, the agent-based model produces results that may explain some real-world pricing outcomes. In addition, to benchmark our agent-based model and to demonstrate the effect of the market-share goal, we develop an analytical model without the market-share goal and compare its results with those from the agent-based model.<\/jats:p>","DOI":"10.1177\/0037549713499248","type":"journal-article","created":{"date-parts":[[2013,9,11]],"date-time":"2013-09-11T07:17:40Z","timestamp":1378883860000},"page":"1369-1387","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":1,"title":["Bidding behaviors in duopoly electricity markets with aspirant market share goals"],"prefix":"10.1177","volume":"89","author":[{"given":"Zhi","family":"Zhou","sequence":"first","affiliation":[{"name":"Decision and Information Sciences Division, Argonne National Laboratory, Argonne, IL, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Wai Kin Victor","family":"Chan","sequence":"additional","affiliation":[{"name":"Department of Industrial and Systems Engineering, Rensselaer Polytechnic Institute, Troy, NY, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Joe H.","family":"Chow","sequence":"additional","affiliation":[{"name":"Department of Electrical, Computer, and System Engineering, Rensselaer Polytechnic Institute, Troy, NY, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2013,9,10]]},"reference":[{"key":"bibr1-0037549713499248","volume-title":"Market Share Analysis","author":"Cooper L","year":"1990"},{"key":"bibr2-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1177\/002224298805200407"},{"key":"bibr3-0037549713499248","doi-asserted-by":"publisher","DOI":"10.2307\/3152146"},{"key":"bibr4-0037549713499248","volume-title":"Market Management: Analysis, Planning, Implementation, and Control","author":"Kotler P","year":"1999","edition":"9"},{"key":"bibr5-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1016\/j.jmoneco.2009.02.006"},{"key":"bibr6-0037549713499248","author":"Amano R","year":"2003","journal-title":"Inflation Persistence and Costly Market Share Adjustment: A Preliminary Analysis"},{"key":"bibr7-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1007\/s10272-011-0386-3"},{"key":"bibr8-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1016\/S0957-1787(99)00003-X"},{"key":"bibr9-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1016\/S0165-1889(00)00036-1"},{"key":"bibr10-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijindorg.2005.01.004"},{"key":"bibr11-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1108\/03090560910923265"},{"key":"bibr12-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1057\/fsm.2011.12"},{"key":"bibr13-0037549713499248","doi-asserted-by":"crossref","unstructured":"Kind HJ, Stahler F. Market Shares in Two-Sided Media Industries. CESIFO Working Paper No. 2737, 2009.","DOI":"10.2139\/ssrn.1443870"},{"key":"bibr14-0037549713499248","volume-title":"The Double Auction Market: Institutions, Theories, and Evidence","author":"Friedman D","year":"1993"},{"key":"bibr15-0037549713499248","doi-asserted-by":"publisher","DOI":"10.2307\/1913707"},{"key":"bibr16-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1086\/261846"},{"key":"bibr17-0037549713499248","doi-asserted-by":"publisher","DOI":"10.5547\/ISSN0195-6574-EJ-Vol19-No3-2"},{"key":"bibr18-0037549713499248","doi-asserted-by":"publisher","DOI":"10.2307\/2234530"},{"key":"bibr19-0037549713499248","doi-asserted-by":"crossref","first-page":"285","DOI":"10.1111\/1467-6451.00102","volume":"473","author":"Borenstein S","year":"1999","journal-title":"J. Indust. Econ"},{"key":"bibr20-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1109\/4235.956713"},{"key":"bibr21-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1109\/4235.956714"},{"key":"bibr22-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1080\/15325000490195970"},{"key":"bibr23-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1016\/j.jebo.2006.12.007"},{"key":"bibr24-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1109\/TPWRS.2007.907533"},{"key":"bibr25-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1109\/TPWRS.2006.888977"},{"key":"bibr26-0037549713499248","volume-title":"Proceedings of the 11th International Conference on Autonomous Agents and Multiagent Systems (AAMAS 2012)","author":"Ishowo-Oloko F"},{"key":"bibr27-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1162\/rest.89.1.75"},{"key":"bibr28-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1016\/j.eneco.2005.02.001"},{"key":"bibr29-0037549713499248","unstructured":"Cau T. Analyzing Tacit Collusion in Oligopolistic Electricity Markets Using a Co-evolutionary Approach. PhD Thesis, Australian Graduate School of Management, University of New South Wales and University of Sydney, 2003."},{"key":"bibr30-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1109\/CEC.2003.1299376"},{"key":"bibr31-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1109\/PESS.2000.866982"},{"key":"bibr32-0037549713499248","unstructured":"Zhou Z. Agent-Based Simulation and Optimization with Learning and Applications on Electricity Markets. PhD Dissertation, Rensselaer Polytechnic Institute, Troy, NY, 2010."},{"key":"bibr33-0037549713499248","doi-asserted-by":"publisher","DOI":"10.1177\/000276426601000303"}],"container-title":["SIMULATION"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/0037549713499248","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/0037549713499248","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/0037549713499248","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,5,1]],"date-time":"2026-05-01T11:24:54Z","timestamp":1777634694000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/0037549713499248"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2013,9,10]]},"references-count":33,"journal-issue":{"issue":"11","published-print":{"date-parts":[[2013,11]]}},"alternative-id":["10.1177\/0037549713499248"],"URL":"https:\/\/doi.org\/10.1177\/0037549713499248","relation":{},"ISSN":["0037-5497","1741-3133"],"issn-type":[{"value":"0037-5497","type":"print"},{"value":"1741-3133","type":"electronic"}],"subject":[],"published":{"date-parts":[[2013,9,10]]}}}