{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,1]],"date-time":"2026-06-01T15:51:16Z","timestamp":1780329076856,"version":"3.54.1"},"reference-count":34,"publisher":"SAGE Publications","license":[{"start":{"date-parts":[[2024,1,1]],"date-time":"2024-01-01T00:00:00Z","timestamp":1704067200000},"content-version":"unspecified","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["INQUIRY"],"published-print":{"date-parts":[[2024,1]]},"abstract":"<jats:p>The application of social marketing to public health activities has recently garnered attention. This study aimed to identify high-priority segments for salt reduction interventions using the TARPARE model in a rural Japanese city. This cross-sectional study used convenient sampling. Scored indicators of the TARPARE model were used, and data was collected from 1874 adults to establish the priority order of target segments for promoting salt reduction. The model considers the total number of individuals (T), at-risk persons (AR), persuasibility (P), accessibility (A), resources required (R), and equity (E). For T, the salt content was evaluated using spot urine, and the salt check sheet was scored for each segment according to sex and age in the city\u2019s population. AR was the individuals who were overweight. P was determined by the behavior modification stage of salt reduction, unknown recommended salt reduction goals, and lack of knowledge in at least one aspect of salt reduction. A and R were characterized by communication with family or friends and family support, respectively. E was considered an education up to high school. The average aggregated score was 19.9 (standard deviation\u2009=\u200914.0), with higher scores in segments that consistently subjectively restrict salt intake but have a high objective salt intake. The highest priority was given to women in their 60s (49.3 points) and 70s (54.4 points). This study identified high-priority populations for salt reduction in a rural city in Japan. Our priority segments offer guidance for efficient and targeted interventions for salt reduction initiatives.<\/jats:p>","DOI":"10.1177\/00469580241282776","type":"journal-article","created":{"date-parts":[[2024,9,21]],"date-time":"2024-09-21T03:31:02Z","timestamp":1726889462000},"update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":1,"title":["Identifying High-Priority Populations for Dietary Salt Reduction Using the TARPARE Model: A Cross-Sectional Study"],"prefix":"10.1177","volume":"61","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-8657-4707","authenticated-orcid":false,"given":"Takafumi","family":"Abe","sequence":"first","affiliation":[{"name":"Center for Community-Based Healthcare Research and Education (CoHRE), Head Office for Research and Academic Information, Shimane University, Izumo City, Shimane, Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jun","family":"Kitayuguchi","sequence":"additional","affiliation":[{"name":"Center for Community-Based Healthcare Research and Education (CoHRE), Head Office for Research and Academic Information, Shimane University, Izumo City, Shimane, Japan"},{"name":"Physical Education and Medicine Research Center UNNAN, Unnan City, Shimane, Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Tsuyoshi","family":"Hamano","sequence":"additional","affiliation":[{"name":"Center for Community-Based Healthcare Research and Education (CoHRE), Head Office for Research and Academic Information, Shimane University, Izumo City, Shimane, Japan"},{"name":"Department of Sports Sociology and Health Sciences, Faculty of Sociology, Kyoto Sangyo University, Kita-ku, Kyoto, Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Masayuki","family":"Yamasaki","sequence":"additional","affiliation":[{"name":"Center for Community-Based Healthcare Research and Education (CoHRE), Head Office for Research and Academic Information, Shimane University, Izumo City, Shimane, Japan"},{"name":"Faculty of Human Sciences, Shimane University, Matsue City, Shimane, Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Shozo","family":"Yano","sequence":"additional","affiliation":[{"name":"Center for Community-Based Healthcare Research and Education (CoHRE), Head Office for Research and Academic Information, Shimane University, Izumo City, Shimane, Japan"},{"name":"Department of Laboratory Medicine, Faculty of Medicine, Shimane University, Izumo City, Shimane, Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Minoru","family":"Isomura","sequence":"additional","affiliation":[{"name":"Center for Community-Based Healthcare Research and Education (CoHRE), Head Office for Research and Academic Information, Shimane University, Izumo City, Shimane, Japan"},{"name":"Faculty of Human Sciences, Shimane University, Matsue City, Shimane, Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2024,9,21]]},"reference":[{"key":"bibr1-00469580241282776","doi-asserted-by":"publisher","DOI":"10.1136\/bmj.m315"},{"key":"bibr2-00469580241282776","doi-asserted-by":"publisher","DOI":"10.1016\/s0140-6736(18)31376-x"},{"key":"bibr3-00469580241282776","unstructured":"World Health Organization. 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