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The effects were rated on self, on other Black women on campus, and other White women on campus. When projecting perceived effects on others\u2014of the same race or a different race\u2014both Blacks and Whites indicated that media effects would be maximal when the race of the model matched the race of the respondent. However, when rating perceived effects on self, whereas Blacks identified strongly with Black models, there was no significant difference in the way Whites identified with fashion models of either race. 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