{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,30]],"date-time":"2026-04-30T08:13:16Z","timestamp":1777536796734,"version":"3.51.4"},"reference-count":16,"publisher":"SAGE Publications","issue":"4","license":[{"start":{"date-parts":[[2002,8,1]],"date-time":"2002-08-01T00:00:00Z","timestamp":1028160000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Communication Research"],"published-print":{"date-parts":[[2002,8]]},"abstract":"<jats:p>The Internet has arrived in China, the most populous nation in the world, at a rapid rate. To account for the adoption and use of the Internet by Chinese audiences, the current study develops a theoretical framework that centers on three key independent variables in the diffusion process: perceptions (i.e., perceived characteristics of the Internet or PCI), motivations (perceived need for the Internet or PNI), and social context (perceived popularity of the Internet or PPI). In addition, adoption is conceptualized as involving four categories that are mutually exclusive at a given time but interchangeable over time. This classification enables investigation of discontinuance. The current study also examines reinvention by integrating use into diffusion process. Data from a probability survey of 2,500 residents in Beijing and Guangzhou in 2000 largely support the hypotheses of the model. The study illustrates the importance and benefits of a theory-driven approach to new media research.<\/jats:p>","DOI":"10.1177\/0093650202029004005","type":"journal-article","created":{"date-parts":[[2003,4,28]],"date-time":"2003-04-28T06:25:30Z","timestamp":1051511130000},"page":"466-495","source":"Crossref","is-referenced-by-count":126,"title":["Perceived Characteristics, Perceived Needs, and Perceived Popularity"],"prefix":"10.1177","volume":"29","author":[{"given":"Jonathan J. H.","family":"Zhu","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Zhou","family":"He","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2002,8,1]]},"reference":[{"key":"atypb1","doi-asserted-by":"publisher","DOI":"10.1177\/009365087014002005"},{"key":"atypb2","volume-title":"annual conference of American Association for Public Opinion Research","author":"Ernst, P."},{"key":"atypb3","first-page":"113","volume":"6","author":"Huang, Y.","year":"1998","journal-title":"Journal of Communication and Culture"},{"key":"atypb4","volume-title":"Puppy love. Microsoft and China... let's talk about it again!","author":"Jacobson, D. M.","year":"1999"},{"key":"atypb5","volume-title":"Handbook of communication science","author":"McLeod, J. M.","year":"1987"},{"key":"atypb6","doi-asserted-by":"publisher","DOI":"10.1287\/isre.2.3.192"},{"key":"atypb7","first-page":"61","volume-title":"Media gratification research","author":"Palmgreen, P.","year":"1985"},{"key":"atypb8","volume-title":"Diffusion of innovations","author":"Rogers, E. M.","year":"1995","edition":"4"},{"key":"atypb9","first-page":"269","volume-title":"The use of mass communications: Current perspectives on gratifications research","author":"Rosengren, K. E.","year":"1974"},{"key":"atypb10","first-page":"417","volume-title":"Media effects: Advances in theory and research","author":"Rubin, A. M.","year":"1994"},{"key":"atypb11","doi-asserted-by":"publisher","DOI":"10.1109\/TEM.1982.6447463"},{"key":"atypb12","volume-title":"Network models of the diffusion of innovations","author":"Valente, T. W.","year":"1995"},{"key":"atypb13","volume-title":"Microsoft PressPass","author":"Venus brings the power of the Internet to millions of Chinese households","year":"1999"},{"key":"atypb14","first-page":"41","volume-title":"Perspectives on Chinese-language television","author":"Zhu, J. H.","year":"1997"},{"issue":"2","key":"atypb15","volume":"7","author":"Zhu, J. H.","year":"2002","journal-title":"Journal of Computer-Mediated Communication"},{"key":"atypb16","doi-asserted-by":"publisher","DOI":"10.1177\/107769908906600203"}],"container-title":["Communication Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/0093650202029004005","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/0093650202029004005","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,4,28]],"date-time":"2026-04-28T17:03:33Z","timestamp":1777395813000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/0093650202029004005"}},"subtitle":["Adoption and Use of the Internet in China"],"short-title":[],"issued":{"date-parts":[[2002,8]]},"references-count":16,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2002,8]]}},"alternative-id":["10.1177\/0093650202029004005"],"URL":"https:\/\/doi.org\/10.1177\/0093650202029004005","relation":{},"ISSN":["0093-6502","1552-3810"],"issn-type":[{"value":"0093-6502","type":"print"},{"value":"1552-3810","type":"electronic"}],"subject":[],"published":{"date-parts":[[2002,8]]}}}