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Our analysis focused particularly on audience processing of information in mass media, and in doing so we proposed a revision of the standard logical information processing model. We tested this set of hypotheses using data from a random telephone sample of 760 U.S. residents who answered opinion items about four current science, environmental, and health issues. The data showed mixed support for the various models but largely supported our conjecture that media coverage will either enhance or diminish the projection bias in predictable directions.<\/jats:p>","DOI":"10.1177\/0093650203253366","type":"journal-article","created":{"date-parts":[[2003,8,6]],"date-time":"2003-08-06T17:43:37Z","timestamp":1060191817000},"page":"414-431","source":"Crossref","is-referenced-by-count":39,"title":["The Influence of Mass Media and Other Culprits on the Projection of Personal Opinion"],"prefix":"10.1177","volume":"30","author":[{"given":"Cindy T.","family":"Christen","sequence":"first","affiliation":[{"name":"Iowa State University."}]},{"given":"Albert C.","family":"Gunther","sequence":"additional","affiliation":[{"name":"Department of Life Sciences Communication at the University of Wisconsin-Madison."}]}],"member":"179","published-online":{"date-parts":[[2003,8,1]]},"reference":[{"key":"atypb1","unstructured":"Berscheid, E. & Walster, E. H. (1978). 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