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In the first experiment, when the contrast between self and others was clearly highlighted within the framework of a within-subject design, both the third-person effect and the reverse third-person effect were significant. In Experiment 2, when the perceived effect on self and others was evaluated using a between-subjects design, the third-person effect continued to persist, whereas the reverse third-person effect was not evident. The results from Experiment 2 were replicated in Experiment 3 under three levels of accountability. The third-person bias continued to persist even after participants were briefed about the self-serving motivation to appear better than others. These results suggest that the third-person phenomenon is not merely a methodological artifact but a persistent social judgment bias that cannot be easily neutralized, whereas the reverse third-person effect appears to be less robust.<\/jats:p>","DOI":"10.1177\/0093650203261513","type":"journal-article","created":{"date-parts":[[2004,5,27]],"date-time":"2004-05-27T09:01:14Z","timestamp":1085648474000},"page":"206-233","source":"Crossref","is-referenced-by-count":54,"title":["Methodological Artifact or Persistent Bias?"],"prefix":"10.1177","volume":"31","author":[{"given":"Prabu","family":"David","sequence":"first","affiliation":[{"name":"School of Journalism and Communication at Ohio State University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Kaiya","family":"Liu","sequence":"additional","affiliation":[{"name":"School of Journalism and Communication at Ohio State University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Michael","family":"Myser","sequence":"additional","affiliation":[{"name":"San Francisco"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2004,4,1]]},"reference":[{"key":"atypb1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.2001.tb02875.x"},{"key":"atypb2","unstructured":"Atkin, C. & Arkin, E. 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