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The study revealed that for DTC advertising, the third-person effect operates in a multidimensional fashion through four factors (Negative DTC Ad Effects, Learning and Involvement, Patient\/Provider Interaction, and Distrust of DTC Ad Information) and that negative content-based third-person effects were greater than positive effects. However, the current study showed weak support for the third-person effect behavioral component. Only perceived self-effect for Distrust of DTC Ad Information and attitude toward DTC advertising were significant predictors of regulatory support. 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