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Manipulated articles focused on individuals and varied along three within factors: sex and age group of portrayed individual and story valence. After browsing news, participants completed a questionnaire including a self-esteem scale. Recipients preferred news on same-sex individuals, and young readers favored articles about same-age characters. Impacts of self-esteem to positive and negative articles, offering upward and downward comparison opportunities, were mediated by sex of recipient. Exploratory analyses indicated that this interaction results from gender-based preferences for comparison contexts\u2014social issues for women and achievement topics for men.<\/jats:p>","DOI":"10.1177\/0093650206289152","type":"journal-article","created":{"date-parts":[[2006,7,14]],"date-time":"2006-07-14T12:05:54Z","timestamp":1152878754000},"page":"262-284","source":"Crossref","is-referenced-by-count":59,"title":["Social Comparisons With News Personae"],"prefix":"10.1177","volume":"33","author":[{"given":"Silvia","family":"Knobloch-Westerwick","sequence":"first","affiliation":[{"name":"The Ohio State University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Matthias R.","family":"Hastall","sequence":"additional","affiliation":[{"name":"University of Erfurt"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2006,8,1]]},"reference":[{"key":"atypb1","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.43.3.546"},{"key":"atypb2","doi-asserted-by":"publisher","DOI":"10.1177\/107769900408100110"},{"key":"atypb3","doi-asserted-by":"publisher","DOI":"10.1207\/S1532785XMEP0303_03"},{"key":"atypb4","doi-asserted-by":"publisher","DOI":"10.1111\/1529-1006.01431"},{"key":"atypb5","volume-title":"Bem sex-role inventory: Professional manual","author":"Bem, S. 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