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Participants made a decision about choice dilemmas and exchanged their decisions and supporting arguments with three ostensible partners via computer, who unanimously endorsed the position opposite of the participant\u2019s. As predicted, depersonalization led to a more extreme perception of the group norm, better recall of the interactants\u2019 arguments, and more positive evaluations of the interactants\u2019 arguments through group identification, albeit only for women. Moreover, depersonalization was more likely to facilitate conformity to group norms among those with higher need for public individuation and among women. 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