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In the first experiment favor and apology were varied in the absence of a transgression to see if apologizing for not providing a favor can be used proactively to increase compliance. In the second experiment favor and apology were varied in a more common scenario, following a transgression. Results show that favor has a positive effect on compliance mediated by gratitude when using a general prosocial request and by liking when using a more altruistic request. Results also suggest that apology has a positive effect on liking and that apology has an indirect effect on compliance under certain conditions. <\/jats:p>","DOI":"10.1177\/0093650207307896","type":"journal-article","created":{"date-parts":[[2007,11,14]],"date-time":"2007-11-14T00:27:50Z","timestamp":1195000070000},"page":"575-595","source":"Crossref","is-referenced-by-count":28,"title":["The Effects of Favor and Apology on Compliance"],"prefix":"10.1177","volume":"34","author":[{"given":"Ryan","family":"Goei","sequence":"first","affiliation":[{"name":"University of Minnesota Duluth"}]},{"given":"Anthony","family":"Roberto","sequence":"additional","affiliation":[{"name":"The Ohio State University"}]},{"given":"Gary","family":"Meyer","sequence":"additional","affiliation":[{"name":"Marquette University"}]},{"given":"Kellie","family":"Carlyle","sequence":"additional","affiliation":[{"name":"Arizona State University"}]}],"member":"179","published-online":{"date-parts":[[2007,12,1]]},"reference":[{"key":"atypb1","doi-asserted-by":"publisher","DOI":"10.1177\/009365094021002001"},{"key":"atypb2","doi-asserted-by":"publisher","DOI":"10.1177\/0146167203261890"},{"key":"atypb3","doi-asserted-by":"publisher","DOI":"10.1007\/BF02686855"},{"key":"atypb4","doi-asserted-by":"publisher","DOI":"10.1080\/03637750128074"},{"key":"atypb5","doi-asserted-by":"publisher","DOI":"10.1177\/009365095022004005"},{"key":"atypb6","volume-title":"A theory of psychological reactance","author":"Brehm, J.W.","year":"1966"},{"key":"atypb7","doi-asserted-by":"publisher","DOI":"10.1177\/01461672012712002"},{"key":"atypb8","doi-asserted-by":"publisher","DOI":"10.2307\/3033669"},{"key":"atypb9","volume-title":"Influence: Science and practice","author":"Cialdini, R.B.","year":"2001","edition":"4"},{"key":"atypb10","doi-asserted-by":"publisher","DOI":"10.1086\/208532"},{"key":"atypb11","doi-asserted-by":"crossref","first-page":"284","DOI":"10.1080\/03637750500206524","volume":"72","author":"Goei, R.","year":"2005","journal-title":"Communication Monographs"},{"key":"atypb12","doi-asserted-by":"crossref","first-page":"178","DOI":"10.1177\/0093650202250877","volume":"30","author":"Goei, R.","year":"2003","journal-title":"Communication Research"},{"key":"atypb13","volume-title":"Relations in public","author":"Goffman, E.","year":"1971"},{"key":"atypb14","doi-asserted-by":"publisher","DOI":"10.2307\/2092623"},{"key":"atypb15","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-6494.1971.tb00990.x"},{"key":"atypb16","doi-asserted-by":"publisher","DOI":"10.1016\/0022-1031(72)90028-5"},{"key":"atypb17","doi-asserted-by":"publisher","DOI":"10.2307\/2786418"},{"key":"atypb18","unstructured":"Hunter, J.E. & Gerbing, D.W. 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