{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,30]],"date-time":"2026-04-30T08:19:24Z","timestamp":1777537164036,"version":"3.51.4"},"reference-count":44,"publisher":"SAGE Publications","issue":"5","license":[{"start":{"date-parts":[[2009,7,17]],"date-time":"2009-07-17T00:00:00Z","timestamp":1247788800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Communication Research"],"published-print":{"date-parts":[[2009,10]]},"abstract":"<jats:p>The authors attempt here to address a dilemma faced in recent investigation of science and health communication effects: the difficulty of assessing exposure impact in situations beyond the laboratory. Based on social representation theory, we posit that TV news exposure, especially for stories framed as relevant to the everyday lives of individual audience members, can affect people\u2019s beliefs about science and that such exposure also should interact with interpersonal conversation to jointly predict beliefs. To assess these relationships in a real world setting, we integrated market-level and individual-level data from a science TV news project funded by the National Science Foundation and employed multilevel modeling to predict beliefs about science. This move allowed us to combine information about TV Designated Market Areas with responses from a national Internet-based survey and permitted a model that included both market-level and individual-level variables. Results indicate both main effects and interaction effects. Presence of relevant science stories in a TV market, for example, positively predicted subsequent beliefs about the general accessibility of science among audience members in that market even after controlling for individual-level variables.<\/jats:p>","DOI":"10.1177\/0093650209338912","type":"journal-article","created":{"date-parts":[[2009,7,17]],"date-time":"2009-07-17T22:19:36Z","timestamp":1247869176000},"page":"724-742","source":"Crossref","is-referenced-by-count":42,"title":["Science TV News Exposure Predicts Science Beliefs"],"prefix":"10.1177","volume":"36","author":[{"given":"Yoori","family":"Hwang","sequence":"first","affiliation":[{"name":"University of Minnesota"}]},{"given":"Brian G.","family":"Southwell","sequence":"additional","affiliation":[{"name":"University of Minnesota"}]}],"member":"179","published-online":{"date-parts":[[2009,7,17]]},"reference":[{"key":"atypb1","doi-asserted-by":"publisher","DOI":"10.1111\/1468-5914.00096"},{"key":"atypb2","doi-asserted-by":"publisher","DOI":"10.1177\/1075547005275443"},{"key":"atypb3","doi-asserted-by":"publisher","DOI":"10.1093\/ijpor\/edl003"},{"key":"atypb4","doi-asserted-by":"publisher","DOI":"10.1177\/009365093020004006"},{"key":"atypb5","volume-title":"Quasi-experimentation: Design and analysis issues for field settings","author":"Cook, T.D.","year":"1979"},{"key":"atypb6","first-page":"94","volume":"1","author":"Duveen, G.","year":"1992","journal-title":"Papers on Social Representations"},{"key":"atypb7","doi-asserted-by":"publisher","DOI":"10.1177\/009365087014002002"},{"key":"atypb8","doi-asserted-by":"publisher","DOI":"10.1093\/ijpor\/1.2.151"},{"key":"atypb9","volume-title":"Science in public: Communication, culture, and credibility","author":"Gregory, J.","year":"1998"},{"key":"atypb10","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.2005.tb02659.x"},{"key":"atypb11","volume-title":"Paper presented at the meeting of the American Educational Research Association","author":"Harwell, M."},{"key":"atypb12","doi-asserted-by":"publisher","DOI":"10.1111\/j.1468-2958.2006.00281.x"},{"key":"atypb13","doi-asserted-by":"publisher","DOI":"10.1177\/009365095022005002"},{"key":"atypb14","doi-asserted-by":"publisher","DOI":"10.1111\/j.1468-2885.2003.tb00289.x"},{"key":"atypb15","doi-asserted-by":"publisher","DOI":"10.4135\/9781849209366"},{"key":"atypb16","doi-asserted-by":"publisher","DOI":"10.1177\/107769900608300406"},{"key":"atypb17","doi-asserted-by":"publisher","DOI":"10.4135\/9781412985147"},{"key":"atypb18","doi-asserted-by":"publisher","DOI":"10.1177\/1075547099020003001"},{"key":"atypb19","doi-asserted-by":"publisher","DOI":"10.1177\/009365001028005002"},{"key":"atypb20","volume-title":"La psychanalyse, son image et son public [Psychoanalysis, its image, and its audience]","author":"Moscovici, S.","year":"1961"},{"key":"atypb21","volume-title":"Social representations: Explorations in social psychology","author":"Moscovici, S.","year":"2000"},{"key":"atypb22","volume-title":"Social representations and social explanations: From the \u2018\u2018na\u00efve\u2019\u2019 to the \u2018\u2018amateur\u2019\u2019 scientist","author":"Moscovici, S.","year":"1983"},{"key":"atypb23","volume-title":"U.S. TV household estimates-September 2005 (Estimates as of January 2006)","author":"Nielsen Media Research","year":"2005"},{"key":"atypb24","doi-asserted-by":"publisher","DOI":"10.1177\/0963662506065558"},{"key":"atypb25","doi-asserted-by":"publisher","DOI":"10.1126\/science.1142030"},{"key":"atypb26","doi-asserted-by":"publisher","DOI":"10.1177\/009365002236196"},{"issue":"1","key":"atypb27","volume":"7","author":"Osborne, J.W.","year":"2000","journal-title":"Practical Assessment, Research & Evaluation"},{"key":"atypb28","doi-asserted-by":"publisher","DOI":"10.1177\/009365091018002002"},{"key":"atypb29","doi-asserted-by":"publisher","DOI":"10.1177\/009365091018002007"},{"key":"atypb30","volume-title":"Hierarchical linear models. 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