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A 2 \u00d7 2 factorial experiment ( N = 363) exposed participants to stereotypical or counterstereotypical exemplars representing the in-group (Whites) and the out-group (Blacks). The experiment revealed that exposure to stereotypical African American media characters compared to exposure to counter-stereotypical ones influenced real-world beliefs of African American stereotypes, internal attributions for perceived failures of this out-group, prejudicial feelings toward this out-group, and lack of support for pro-minority affirmative action policies. A structural model established \u201cinternal attributions for out-group failures\u201d as a crucial mediator. Implications for entertainment studies and political communication are discussed. <\/jats:p>","DOI":"10.1177\/0093650210384854","type":"journal-article","created":{"date-parts":[[2011,1,11]],"date-time":"2011-01-11T03:07:31Z","timestamp":1294715251000},"page":"497-516","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":133,"title":["The Impact of Stereotypical Versus Counterstereotypical Media Exemplars on Racial Attitudes, Causal Attributions, and Support for Affirmative Action"],"prefix":"10.1177","volume":"38","author":[{"given":"Srividya","family":"Ramasubramanian","sequence":"first","affiliation":[{"name":"Texas A&M University, College Station,"}]}],"member":"179","published-online":{"date-parts":[[2011,1,10]]},"reference":[{"key":"atypb1","unstructured":"Bargh, J.A. ( 1994). Automatic and conscious processing of social information . In R. S. Wyer & T. K. 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