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The research focused on how inconsistent online information affects interpersonal impressions and how motivation to manage impressions influences the types of attributions that actors and observers make for the misleading online behavior. Results show that the relationship between observer and the target influences evaluations of online\/offline inconsistencies: Subjects rated the inconsistencies of acquaintances as more intentionally misleading, more hypocritical, and less trustworthy relative to the inconsistencies of friends. 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