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In Study 1, participants viewed either a famous actor\u2019s Twitter page or a news article merely relaying his Tweets. Exposure to the Twitter page (vs. news article) induced stronger feelings of actual conversation (i.e., social presence) among less affiliative individuals, whereas the reverse was true for more socially proactive ones. Social presence, in turn, facilitated parasocial interaction with the target and heightened the participants\u2019 willingness to watch his movie, with limited effects on their overall evaluation of the target. Study 2, which employed a lesser known local politician using a different microblogging service, replicated the advantage of SNS communication over the news article for socially reserved individuals, with no corresponding effect for more affiliative ones.<\/jats:p>","DOI":"10.1177\/0093650211431579","type":"journal-article","created":{"date-parts":[[2011,12,21]],"date-time":"2011-12-21T23:44:32Z","timestamp":1324511072000},"page":"27-51","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":88,"title":["Not So Imaginary Interpersonal Contact With Public Figures on Social Network           Sites"],"prefix":"10.1177","volume":"40","author":[{"given":"Eun-Ju","family":"Lee","sequence":"first","affiliation":[{"name":"Seoul National University, Seoul, Republic of\r        Korea"}]},{"given":"Jeong-woo","family":"Jang","sequence":"additional","affiliation":[{"name":"Michigan State University, East Lansing, MI,\r        USA"}]}],"member":"179","published-online":{"date-parts":[[2011,12,21]]},"reference":[{"key":"bibr1-0093650211431579","doi-asserted-by":"publisher","DOI":"10.1016\/0191-8869(88)90130-4"},{"key":"bibr2-0093650211431579","doi-asserted-by":"publisher","DOI":"10.1111\/1540-4560.00247"},{"key":"bibr3-0093650211431579","doi-asserted-by":"publisher","DOI":"10.1111\/j.1468-2958.2008.00322.x"},{"key":"bibr4-0093650211431579","doi-asserted-by":"publisher","DOI":"10.1162\/105474603322761270"},{"key":"bibr5-0093650211431579","doi-asserted-by":"publisher","DOI":"10.1111\/j.1083-6101.2007.00393.x"},{"key":"bibr6-0093650211431579","doi-asserted-by":"publisher","DOI":"10.1177\/009365094021001004"},{"key":"bibr7-0093650211431579","first-page":"19","volume-title":"Meaningful play, playful meaning","author":"Caughey J. 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