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Recruiting from a group of highly polarized opponents of childhood vaccinations, this study employed a 3 (content bias) \u00d7 2 (partisan vs. neutral participants) \u00d7 2 (information source) experimental design to examine audience perceptions of information bias. The data supported an expected hostile media perception in the case of \u201cfair and balanced\u201d information, but different patterns in the other bias conditions suggest that content variables can sometimes disarm defensive processing.<\/jats:p>","DOI":"10.1177\/0093650212441794","type":"journal-article","created":{"date-parts":[[2012,4,10]],"date-time":"2012-04-10T21:05:04Z","timestamp":1334091904000},"page":"439-457","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":46,"title":["Partisan Evaluation of Partisan Information"],"prefix":"10.1177","volume":"39","author":[{"given":"Albert C.","family":"Gunther","sequence":"first","affiliation":[{"name":"School of Journalism and Mass Communication, University of Wisconsin\u2013Madison, Madison, WI, USA"}]},{"given":"Stephanie","family":"Edgerly","sequence":"additional","affiliation":[{"name":"School of Journalism and Mass Communication, University of Wisconsin\u2013Madison, Madison, WI, USA"}]},{"given":"Heather","family":"Akin","sequence":"additional","affiliation":[{"name":"Department of Life Sciences Communication, University of Wisconsin\u2013Madison, Madison, WI, USA"}]},{"given":"James A.","family":"Broesch","sequence":"additional","affiliation":[{"name":"Robert Wood Johnson Foundation-Health and Society Scholar"}]}],"member":"179","published-online":{"date-parts":[[2012,4,10]]},"reference":[{"key":"bibr1-0093650212441794","doi-asserted-by":"publisher","DOI":"10.1177\/106591290605900201"},{"key":"bibr2-0093650212441794","doi-asserted-by":"publisher","DOI":"10.1177\/107769900308000203"},{"key":"bibr3-0093650212441794","volume-title":"From Cronkite to Colbert: The evolution of broadcast news","author":"Baym G.","year":"2010"},{"key":"bibr4-0093650212441794","volume-title":"UCINET for Windows: Software for social network analysis","author":"Borgatti S. 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