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Women ( N = 215) viewed magazine pages with females in either professional or caretaker roles, as beauty ideals, or without individuals (control group). Gender-typed roles remained salient 3 days after last exposure. Portrayals of professionals and caretakers instigated more negative responses related to personal future than beauty ideals. Thus, despite much advocacy for increasing the number of strong female role models in the media, the perpetuation of traditional beauty ideals makes women feel more positively about their future. <\/jats:p>","DOI":"10.1177\/0093650213491113","type":"journal-article","created":{"date-parts":[[2013,6,15]],"date-time":"2013-06-15T01:20:47Z","timestamp":1371259247000},"page":"739-759","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":15,"title":["A Crack in the Crystal Ball? 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