{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,12]],"date-time":"2026-03-12T06:41:10Z","timestamp":1773297670336,"version":"3.50.1"},"reference-count":65,"publisher":"SAGE Publications","issue":"1","license":[{"start":{"date-parts":[[2013,12,10]],"date-time":"2013-12-10T00:00:00Z","timestamp":1386633600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Communication Research"],"published-print":{"date-parts":[[2015,2]]},"abstract":"<jats:p> Exposure to cross-cutting versus like-minded political advertising is highly relevant in terms of deliberative democratic theory. However, few efforts have been made to shed light on the effects of such opinion-incongruent and -congruent political advertisements. By analyzing data from a representative panel survey, and hence identifying effects over time, we found that exposure to opinion-congruent advertising enhanced political participation. Opinion-congruent advertising also accelerated the timing of voting decisions when citizens were low in ideological strength. However, contrary to our expectations, exposure to opinion-incongruent political advertising had no effects on political participation and the timing of voting decisions. These findings suggest that opinion-congruent advertising is a strong mobilizer, whereas opinion-hostile advertising is a weak cross-pressure. Implications of these findings for the study of political advertising effects are discussed. <\/jats:p>","DOI":"10.1177\/0093650213514600","type":"journal-article","created":{"date-parts":[[2013,12,12]],"date-time":"2013-12-12T03:17:01Z","timestamp":1386818221000},"page":"134-155","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":21,"title":["A New Look at Campaign Advertising and Political Engagement"],"prefix":"10.1177","volume":"42","author":[{"given":"J\u00f6rg","family":"Matthes","sequence":"first","affiliation":[{"name":"University of Vienna, Austria"}]},{"given":"Franziska","family":"Marquart","sequence":"additional","affiliation":[{"name":"University of Vienna, Austria"}]}],"member":"179","published-online":{"date-parts":[[2013,12,10]]},"reference":[{"key":"bibr1-0093650213514600","volume-title":"Going negative: How campaign advertising shrinks and polarizes the electorate","author":"Ansolabehere S.","year":"1995"},{"key":"bibr2-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1177\/1532673X09331613"},{"key":"bibr3-0093650213514600","unstructured":"Associated Press. (2012, October 15). $1.1 BILLION in political ads bombard America during presidential campaign but do they even work? DailyMail. Retrieved from http:\/\/ http:\/\/www.dailymail.co.uk\/news\/article-2218070\/U-S-Presedential-election-2012\u20131-1-BILLION-political-ads-bombard-America-presidential-campaign.html"},{"key":"bibr4-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1207\/S15328007SEM1003_8"},{"key":"bibr5-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1080\/105846002317246498"},{"key":"bibr6-0093650213514600","first-page":"267","volume-title":"Political persuasion and attitude change","author":"Chaffee S.","year":"1996"},{"key":"bibr7-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1080\/10584600152400338"},{"key":"bibr8-0093650213514600","unstructured":"CU News Corps& Buccholz, K. (2012, October 27). In swing state Colorado, even online there\u2019s no escape from political ads. Retrieved from http:\/\/www.kunc.org\/post\/swing-state-colorado-even-online-theres-no-escape-political-ads"},{"key":"bibr9-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1093\/poq\/nfr006"},{"key":"bibr10-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1037\/\/0033-2909.125.1.64"},{"key":"bibr11-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.2009.01412.x"},{"key":"bibr12-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.2011.01598.x"},{"key":"bibr13-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1016\/0022-1031(78)90035-5"},{"key":"bibr14-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1080\/19312458.2013.813923"},{"key":"bibr15-0093650213514600","volume-title":"The voice of the people: Public opinion and democracy","author":"Fishkin J.","year":"1995"},{"key":"bibr16-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1016\/j.electstud.2003.09.001"},{"key":"bibr17-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.118.3.392"},{"key":"bibr18-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1111\/1467-9248.12017"},{"key":"bibr19-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1111\/j.1540-4560.2008.00575.x"},{"key":"bibr20-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1080\/19312458.2012.651415"},{"key":"bibr21-0093650213514600","doi-asserted-by":"publisher","DOI":"10.3758\/BRM.41.3.924"},{"key":"bibr22-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1111\/j.1540-5907.2005.00149.x"},{"key":"bibr23-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1111\/j.1540-5907.2005.00138.x"},{"key":"bibr24-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1177\/1532673X09332790"},{"key":"bibr25-0093650213514600","first-page":"303","volume-title":"Longitudinal research in the study of behavior and development","author":"J\u00f6reskog K. G.","year":"1979"},{"key":"bibr26-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1111\/j.1468-2508.2006.00481.x"},{"key":"bibr27-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1080\/15205436.2010.513469"},{"key":"bibr28-0093650213514600","doi-asserted-by":"publisher","DOI":"10.5749\/minnesota\/9780816650958.003.0006"},{"key":"bibr29-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1177\/0093650204271400"},{"key":"bibr30-0093650213514600","volume-title":"The people\u2019s choice","author":"Lazarsfeld P.","year":"1944"},{"key":"bibr31-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.37.11.2098"},{"key":"bibr32-0093650213514600","doi-asserted-by":"publisher","DOI":"10.2307\/2938743"},{"key":"bibr33-0093650213514600","author":"Marcus G. E.","year":"2000","journal-title":"Affective intelligence and political"},{"key":"bibr34-0093650213514600","volume-title":"judgment"},{"key":"bibr35-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1177\/0093650211402322"},{"key":"bibr36-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1093\/ijpor\/eds006"},{"key":"bibr37-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1177\/0093650210362685"},{"key":"bibr38-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1007\/s11109-006-9015-4"},{"key":"bibr39-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1007\/s11109-010-9127-8"},{"key":"bibr40-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1177\/009365098025005001"},{"key":"bibr41-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1111\/j.1539-6924.2009.01240.x"},{"key":"bibr42-0093650213514600","doi-asserted-by":"publisher","DOI":"10.2307\/3088437"},{"key":"bibr43-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1017\/S0003055401000223"},{"key":"bibr44-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1177\/0002716205278200"},{"key":"bibr45-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1093\/ijpor\/edh069"},{"key":"bibr46-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-9248.2010.00873.x"},{"key":"bibr47-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1093\/poq\/nfq076"},{"key":"bibr48-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.2012.01648.x"},{"key":"bibr49-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1093\/ijpor\/edn035"},{"key":"bibr50-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.1974.tb00367.x"},{"key":"bibr51-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1007\/s11109-008-9071-z"},{"key":"bibr52-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1016\/S0149-7189(96)00027-4"},{"key":"bibr53-0093650213514600","volume-title":"German Longitudinal Election Study\u2013Wahlkampf-Panel, 10.07.-07.10.2009","author":"Rattinger H.","year":"2012"},{"key":"bibr54-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1177\/0093650208315977"},{"key":"bibr55-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1093\/ijpor\/edq018"},{"key":"bibr56-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1207\/s15327825mcs0802_2"},{"key":"bibr57-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1177\/0093650205279209"},{"key":"bibr58-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1080\/10584600152400347"},{"key":"bibr59-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1146\/annurev.polisci.11.081306.070555"},{"key":"bibr60-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1177\/107769900408100204"},{"key":"bibr61-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1093\/ijpor\/edr037"},{"key":"bibr62-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.134.4.504"},{"key":"bibr63-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1177\/009365093020003004"},{"key":"bibr64-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1111\/j.1540-6237.2011.00764.x"},{"key":"bibr65-0093650213514600","doi-asserted-by":"publisher","DOI":"10.1093\/ijpor\/edp050"}],"container-title":["Communication Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/0093650213514600","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/0093650213514600","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/0093650213514600","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,3,1]],"date-time":"2025-03-01T12:04:24Z","timestamp":1740830664000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/0093650213514600"}},"subtitle":["Exploring the Effects of Opinion-Congruent and -Incongruent Political Advertisements"],"short-title":[],"issued":{"date-parts":[[2013,12,10]]},"references-count":65,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2015,2]]}},"alternative-id":["10.1177\/0093650213514600"],"URL":"https:\/\/doi.org\/10.1177\/0093650213514600","relation":{},"ISSN":["0093-6502","1552-3810"],"issn-type":[{"value":"0093-6502","type":"print"},{"value":"1552-3810","type":"electronic"}],"subject":[],"published":{"date-parts":[[2013,12,10]]}}}