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Study 1 results revealed that widespread attention was given to issues of legality with fewer reports regarding the health costs of using steroids between January 1, 2000, and December 31, 2011, with Bonds receiving the most negative coverage for his alleged use. Study 2 examined fans\u2019 support of Bonds, McGwire, and Palmeiro\u2019s pending Hall of Fame inductions by drawing from the theory of reasoned action (TRA) and cultivation theory. The results revealed that player likability, similarity, attitudes, and subjective norms predicted support for each player with differences emerging between each player. The results are discussed with an emphasis on how SCT was used to intersect the health, media effects, and race literatures.<\/jats:p>","DOI":"10.1177\/0093650214558253","type":"journal-article","created":{"date-parts":[[2014,11,21]],"date-time":"2014-11-21T00:31:00Z","timestamp":1416529860000},"page":"73-108","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":2,"title":["A Two-Study Investigation Into How Television News Frames the Steroid Scandal in Major League Baseball and Fans\u2019 Support for Bonds, McGwire, and Palmeiro\u2019s Pending Induction Into the Baseball Hall of Fame"],"prefix":"10.1177","volume":"43","author":[{"given":"Brian L.","family":"Quick","sequence":"first","affiliation":[{"name":"University of Illinois at Urbana-Champaign, IL, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Natalie J.","family":"White Lambert","sequence":"additional","affiliation":[{"name":"University of Illinois at Urbana-Champaign, IL, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Christopher S.","family":"Josey","sequence":"additional","affiliation":[{"name":"University of Illinois at Urbana-Champaign, IL, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2014,11,20]]},"reference":[{"key":"bibr1-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1016\/j.amjcard.2010.05.013"},{"key":"bibr2-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.127.1.142"},{"key":"bibr3-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1348\/014466601164939"},{"key":"bibr4-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1080\/08838159609364370"},{"key":"bibr5-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1207\/s15327663jcp0604_04"},{"key":"bibr6-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1080\/10646170390180536"},{"key":"bibr7-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1080\/10646170490521158"},{"key":"bibr8-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1207\/s15327027hc0704_4"},{"key":"bibr9-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1080\/10810730305733"},{"key":"bibr10-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1080\/10810730903460575"},{"key":"bibr11-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1177\/0033294187060003-264.1"},{"key":"bibr12-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1080\/10570310802038713"},{"key":"bibr13-0093650214558253","volume-title":"Juiced: Wild times, rampant \u2018roids, smash hits, and how baseball got big","author":"Canseco J.","year":"2005"},{"key":"bibr14-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1146\/annurev.polisci.10.072805.103054"},{"key":"bibr15-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1207\/S15327825MCS0403_01"},{"key":"bibr16-0093650214558253","volume-title":"Applied multiple regression\/correlation analysis for the behavioral sciences","author":"Cohen J.","year":"1983","edition":"2"},{"key":"bibr17-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1177\/1464884904039554"},{"key":"bibr18-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.2000.tb02845.x"},{"key":"bibr19-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1177\/009365000027005001"},{"key":"bibr20-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1080\/106461701753287714"},{"key":"bibr21-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1080\/00064246.1971.11431195"},{"key":"bibr22-0093650214558253","volume-title":"Game of shadows: Barry Bonds, BALCO, and the steroids scandal that rocked professional sports","author":"Fainaru-Wada M.","year":"2006"},{"key":"bibr23-0093650214558253","volume-title":"Belief, attitude, intention, and behavior: An introduction to theory and research","author":"Fishbein M.","year":"1975"},{"key":"bibr24-0093650214558253","volume-title":"Predicting and changing behavior: The reasoned action approach","author":"Fishbein M.","year":"2010"},{"key":"bibr25-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1002\/mar.20571"},{"key":"bibr26-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1007\/BF02732313"},{"key":"bibr27-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.1976.tb01397.x"},{"key":"bibr28-0093650214558253","volume-title":"Frame analysis: An essay on the organization of experience","author":"Goffman E.","year":"1974"},{"key":"bibr29-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1111\/j.1360-0443.2012.04088.x"},{"key":"bibr30-0093650214558253","doi-asserted-by":"publisher","DOI":"10.1177\/0002764210368090"},{"key":"bibr31-0093650214558253","first-page":"135","volume-title":"Race\/Gender\/Media: Considering diversity across audiences, content, and producers","author":"Josey C. 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