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Results revealed significant influence from personal sources. Cognitive elaboration positively mediates this influence and was conditionally affected by high source credibility. Direct influence from personal issue involvement and perceived self and technological efficacy was also observed. Theoretical contributions (i.e., cognitive demands at individual level) and practical implications (i.e., enhancing organizational credibility, popularity of easy-to-do acts) are discussed.\n                  <\/jats:p>","DOI":"10.1177\/0093650215609676","type":"journal-article","created":{"date-parts":[[2015,10,13]],"date-time":"2015-10-13T15:04:21Z","timestamp":1444748661000},"page":"62-87","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":53,"title":["Connective-Collective Action on Social Media: Moderated Mediation of Cognitive Elaboration and Perceived Source Credibility on Personalness of Source"],"prefix":"10.1177","volume":"46","author":[{"given":"Elmie","family":"Nekmat","sequence":"first","affiliation":[{"name":"National University of Singapore, Singapore"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Karla K.","family":"Gower","sequence":"additional","affiliation":[{"name":"University of Alabama, Tuscaloosa, AL, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Shuhua","family":"Zhou","sequence":"additional","affiliation":[{"name":"University of Alabama, Tuscaloosa, AL, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Miriam","family":"Metzger","sequence":"additional","affiliation":[{"name":"University of California, Santa Barbara, CA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2015,10,12]]},"reference":[{"key":"e_1_3_4_2_1","volume-title":"The wealth of networks: How social production transforms markets and freedom","author":"Benkler Y.","year":"2006","unstructured":"Benkler Y. 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