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Results of a controlled experiment ( N = 416) indicated that a present-oriented (vs. future-oriented) message led to more favorable attitudes and stronger intentions and perceived vaccine efficacy when the messages were presented in a narrative format, whereas a future-oriented (vs. present-oriented) message resulted in similar attitudes, intentions, and perceived vaccine efficacy when the messages were presented in a non-narrative format. Theoretical and practical implications of the findings are discussed.<\/jats:p>","DOI":"10.1177\/0093650215626980","type":"journal-article","created":{"date-parts":[[2016,1,28]],"date-time":"2016-01-28T21:54:30Z","timestamp":1454018070000},"page":"401-417","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":82,"title":["Temporal Framing Effects Differ for Narrative Versus Non-Narrative Messages: The Case of Promoting HPV Vaccination"],"prefix":"10.1177","volume":"46","author":[{"given":"Jarim","family":"Kim","sequence":"first","affiliation":[{"name":"Kookmin University, Seoul, South Korea"}]},{"given":"Xiaoli","family":"Nan","sequence":"additional","affiliation":[{"name":"University of Maryland, College Park, USA"}]}],"member":"179","published-online":{"date-parts":[[2016,1,28]]},"reference":[{"key":"bibr1-0093650215626980","unstructured":"Ajzen I. (2006). Constructing a theory of planned behavior questionnaire. 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