{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,6]],"date-time":"2026-05-06T12:38:14Z","timestamp":1778071094608,"version":"3.51.4"},"reference-count":53,"publisher":"SAGE Publications","issue":"7","license":[{"start":{"date-parts":[[2016,4,25]],"date-time":"2016-04-25T00:00:00Z","timestamp":1461542400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Communication Research"],"published-print":{"date-parts":[[2017,10]]},"abstract":"<jats:p>\n                    Advertorials\u2014advertisements camouflaged as editorial material\u2014are a pervasive advertising strategy. Presentational features of advertorials, such as a small or omitted advertisement label and useful information presented in an editorial format prior to promoting a product, are likely to give impressions to readers that the reading material is a useful resource rather than advertising material. We examined the cognitive and persuasive effects of health product\u2013related advertorials based on a schema-laden information processing model framework. Study 1 (\n                    <jats:italic toggle=\"yes\">n<\/jats:italic>\n                    = 337) found that advertorials were less likely to trigger advertising schema, especially consumer awareness of persuasive intent. Study 2 (\n                    <jats:italic toggle=\"yes\">n<\/jats:italic>\n                    = 336) found that the structure presenting useful information before advertising a related product decreased consumer skepticism. Overall, readers exhibited more positive attitudes toward advertorials than they did toward traditional advertisements due to decreased awareness of persuasive intent (Study 1) and advertorials\u2019 structure (Study 2), which, in turn, increased willingness to purchase advertised products.\n                  <\/jats:p>","DOI":"10.1177\/0093650216644017","type":"journal-article","created":{"date-parts":[[2016,4,25]],"date-time":"2016-04-25T21:19:22Z","timestamp":1461619162000},"page":"1019-1045","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":37,"title":["How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements"],"prefix":"10.1177","volume":"44","author":[{"given":"Sunny Jung","family":"Kim","sequence":"first","affiliation":[{"name":"Dartmouth College, Lebanon, NH, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jeffrey T.","family":"Hancock","sequence":"additional","affiliation":[{"name":"Stanford University, Stanford, CA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2016,4,25]]},"reference":[{"key":"e_1_3_5_2_1","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.103.3.411"},{"key":"e_1_3_5_3_1","doi-asserted-by":"publisher","DOI":"10.1177\/0146167293196010"},{"key":"e_1_3_5_4_1","doi-asserted-by":"publisher","DOI":"10.1046\/j.1525-1497.2002.11001.x"},{"key":"e_1_3_5_5_1","doi-asserted-by":"publisher","DOI":"10.1093\/pan\/mpr057"},{"key":"e_1_3_5_6_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-6494.2005.00327.x"},{"key":"e_1_3_5_7_1","doi-asserted-by":"publisher","DOI":"10.1108\/10610420010344022"},{"key":"e_1_3_5_8_1","doi-asserted-by":"publisher","DOI":"10.1177\/0146167298245009"},{"key":"e_1_3_5_9_1","doi-asserted-by":"crossref","unstructured":"Cameron G. T. Ju-Pak K.-H. (2000). Information pollution? Labeling and format of advertorials. Newspaper Research Journal 21 65-77. Retrieved from http:\/\/list.msu.edu\/cgi-bin\/wa?A3=ind9812a&L=AEJMC&E=7BIT&P=1806043&B=\u2013&T=TEXT%2FPLAIN;%20charset=US-ASCII","DOI":"10.1177\/073953290002100106"},{"key":"e_1_3_5_10_1","doi-asserted-by":"publisher","DOI":"10.1177\/107769909607300316"},{"key":"e_1_3_5_11_1","doi-asserted-by":"publisher","DOI":"10.1207\/s15327906mbr1002_3"},{"key":"e_1_3_5_12_1","doi-asserted-by":"publisher","DOI":"10.1080\/00909882.2010.536845"},{"key":"e_1_3_5_13_1","doi-asserted-by":"publisher","DOI":"10.1080\/10641734.2007.10505206"},{"key":"e_1_3_5_14_1","doi-asserted-by":"publisher","DOI":"10.1108\/02634500910955263"},{"key":"e_1_3_5_15_1","doi-asserted-by":"publisher","DOI":"10.1056\/NEJMsa070502"},{"key":"e_1_3_5_16_1","doi-asserted-by":"publisher","DOI":"10.1080\/14616700306507"},{"key":"e_1_3_5_17_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-010-0224-3"},{"key":"e_1_3_5_18_1","doi-asserted-by":"crossref","unstructured":"Elliott M. T. Speck P. S. (1998). Consumer perceptions of advertising clutter and its impact across various media. Journal of Advertising Research 38 29-42. Retrieved from http:\/\/www.emeraldinsight.com\/bibliographic_databases.htm?id=1268517&show=abstract","DOI":"10.1080\/00218499.1998.12466537"},{"key":"e_1_3_5_19_1","doi-asserted-by":"publisher","DOI":"10.1177\/1464884909349581"},{"key":"e_1_3_5_20_1","doi-asserted-by":"publisher","DOI":"10.1146\/annurev.psych.54.101601.145225"},{"key":"e_1_3_5_21_1","unstructured":"Federal Trade Commission Act. (2002). Section 5: Unfair or Deceptive Acts or Practices. Retrieved from https:\/\/www.federalreserve.gov\/boarddocs\/supmanual\/cch\/ftca.pdf"},{"key":"e_1_3_5_22_1","doi-asserted-by":"publisher","DOI":"10.1177\/014616728064006"},{"key":"e_1_3_5_23_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1745-6916.2008.00067.x"},{"key":"e_1_3_5_24_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.amjmed.2006.09.030"},{"key":"e_1_3_5_25_1","doi-asserted-by":"publisher","DOI":"10.1086\/209335"},{"key":"e_1_3_5_26_1","doi-asserted-by":"publisher","DOI":"10.1086\/209393"},{"key":"e_1_3_5_27_1","doi-asserted-by":"publisher","DOI":"10.1086\/344422"},{"key":"e_1_3_5_28_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10683-011-9273-9"},{"key":"e_1_3_5_29_1","doi-asserted-by":"publisher","DOI":"10.1201\/b14571-5"},{"key":"e_1_3_5_30_1","first-page":"1","volume-title":"The order of presentation in persuasion","author":"Hovland C. I.","year":"1957","unstructured":"Hovland C. I., Mandell W. (1957). Is there a \u201claw of primacy\u201d in persuasion? In Hovland C. I., et al. (Eds.), The order of presentation in persuasion (pp. 1-22). New Haven, CT: Yale University Press."},{"key":"e_1_3_5_31_1","doi-asserted-by":"publisher","DOI":"10.1177\/0093650204267934"},{"key":"e_1_3_5_32_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11145-011-9316-9"},{"key":"e_1_3_5_33_1","doi-asserted-by":"publisher","DOI":"10.1207\/S15327825MCS0403_02"},{"key":"e_1_3_5_34_1","doi-asserted-by":"publisher","DOI":"10.1177\/0013164494054003022"},{"key":"e_1_3_5_35_1","doi-asserted-by":"publisher","DOI":"10.1046\/j.1468-2508.2004.00151.x"},{"key":"e_1_3_5_36_1","doi-asserted-by":"publisher","DOI":"10.1037\/h0046634"},{"key":"e_1_3_5_37_1","doi-asserted-by":"publisher","DOI":"10.2307\/1251413"},{"key":"e_1_3_5_38_1","doi-asserted-by":"publisher","DOI":"10.3758\/s13428-011-0124-6"},{"key":"e_1_3_5_39_1","doi-asserted-by":"publisher","DOI":"10.1016\/S1441-3523(00)70084-2"},{"key":"e_1_3_5_40_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1083-6101.2006.00025.x"},{"key":"e_1_3_5_41_1","doi-asserted-by":"publisher","DOI":"10.1023\/A:1008181028040"},{"key":"e_1_3_5_42_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2005.10639199"},{"key":"e_1_3_5_43_1","first-page":"267","article-title":"Head\u2019s concept of the schema and its application in contemporary British psychology: Part 1. Head\u2019s concept of the schema","volume":"32","author":"Oldfield R. C.","year":"1942","unstructured":"Oldfield R. C., Zangwill O. L. (1942). Head\u2019s concept of the schema and its application in contemporary British psychology: Part 1. Head\u2019s concept of the schema. British Journal of Psychology, 32, 267-286.","journal-title":"British Journal of Psychology"},{"key":"e_1_3_5_44_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10683-011-9273-9"},{"key":"e_1_3_5_45_1","doi-asserted-by":"publisher","DOI":"10.3758\/BF03195263"},{"key":"e_1_3_5_46_1","unstructured":"Petty R. E. Cacioppo J. T. (1981). Attitudes and persuasion: Classic and contemporary approaches. Dubuque IA: William C. Brown."},{"key":"e_1_3_5_47_1","unstructured":"Pharmaceutical Research and Manufacturers of America. (2008 December). PhRMA guiding principles: Direct to consumer advertisements about prescription medicines. Retrieved from http:\/\/phrma.org\/sites\/default\/files\/pdf\/phrmaguidingprinciplesdec08final.pdf"},{"key":"e_1_3_5_48_1","doi-asserted-by":"publisher","DOI":"10.1145\/1753846.1753873"},{"key":"e_1_3_5_49_1","doi-asserted-by":"publisher","DOI":"10.1177\/009365085012004006"},{"key":"e_1_3_5_50_1","doi-asserted-by":"publisher","DOI":"10.1080\/10641734.2002.10505125"},{"key":"e_1_3_5_51_1","first-page":"317","volume-title":"Marketing theory and applications","author":"Stoltman J. J.","year":"1991","unstructured":"Stoltman J. J. (1991). Advertising effectiveness: The role of advertising schemas. In Childers T. L., Mackenzie S. B. (Eds.), Marketing theory and applications (pp. 317-318). Chicago, IL: American Marketing Association."},{"key":"e_1_3_5_52_1","doi-asserted-by":"publisher","DOI":"10.1177\/0146167203258855"},{"key":"e_1_3_5_53_1","doi-asserted-by":"publisher","DOI":"10.1080\/10641734.2005.10505180"},{"key":"e_1_3_5_54_1","doi-asserted-by":"crossref","unstructured":"Wilkinson J. Hausknecht D. Prough G. (1995). Reader categorization of a controversial communication: Advertisement versus editorial. Journal of Public Policy & Marketing 14 245-254. Retrieved from http:\/\/www.jstor.org\/stable\/30000132","DOI":"10.1177\/074391569501400206"}],"container-title":["Communication Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/0093650216644017","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/0093650216644017","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/0093650216644017","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,4,28]],"date-time":"2026-04-28T17:03:19Z","timestamp":1777395799000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/0093650216644017"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2016,4,25]]},"references-count":53,"journal-issue":{"issue":"7","published-print":{"date-parts":[[2017,10]]}},"alternative-id":["10.1177\/0093650216644017"],"URL":"https:\/\/doi.org\/10.1177\/0093650216644017","relation":{},"ISSN":["0093-6502","1552-3810"],"issn-type":[{"value":"0093-6502","type":"print"},{"value":"1552-3810","type":"electronic"}],"subject":[],"published":{"date-parts":[[2016,4,25]]}}}