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The present studies predicted that men's and women's desirability assessments would be affected in opposite ways when target persons were depicted with members of the target's opposite sex. Study 1 (N = 847) documented that women rated men more desirable when shown surrounded by women than when shown alone or with other men (a desirability enhancement effect ). In sharp contrast, men rated women less desirable when shown surrounded by men than when shown alone or with women (a desirability diminution effect) . Study 2 (N = 627) demonstrated similar sexually divergent effects for estimates of the desirability of same-sex competitors.<\/jats:p>","DOI":"10.1177\/0146167207313728","type":"journal-article","created":{"date-parts":[[2008,2,26]],"date-time":"2008-02-26T21:00:01Z","timestamp":1204059601000},"page":"635-647","source":"Crossref","is-referenced-by-count":82,"title":["The Mere Presence of Opposite-Sex Others on Judgments of Sexual and Romantic Desirability: Opposite Effects for Men and Women"],"prefix":"10.1177","volume":"34","author":[{"given":"Sarah E.","family":"Hill","sequence":"first","affiliation":[{"name":"University of Texas at Austin,"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"David M.","family":"Buss","sequence":"additional","affiliation":[{"name":"University of Texas at Austin"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2008,3,5]]},"reference":[{"key":"atypb1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1559-1816.1987.tb00304.x"},{"key":"atypb2","doi-asserted-by":"publisher","DOI":"10.1007\/BF00288318"},{"key":"atypb3","volume-title":"Despotism and differential reproduction: A Darwinian view of history","author":"Betzig, L.","year":"1986"},{"key":"atypb4","unstructured":"Borgerhoff Mulder, M. 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