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This is because for high-NFC individuals, (a) constructs are generally easier to activate, (b) their higher amount of thought offers more opportunity for an activated construct to bias judgment, and (c) their thoughtfully formed judgments are more likely to affect behavior. However, because high-NFC individuals are adept at identifying and correcting for bias, with blatant primes the activated construct should be less likely to exert its default influence. Furthermore, with blatant primes, low-NFC individuals may achieve sufficient activation for primes to affect judgment. Across three studies, it is shown that as NFC increases, the magnitude of priming effects increases with a subtle prime but decreases with a blatant prime.<\/jats:p>","DOI":"10.1177\/0146167208316692","type":"journal-article","created":{"date-parts":[[2008,5,7]],"date-time":"2008-05-07T21:49:29Z","timestamp":1210196969000},"page":"900-912","source":"Crossref","is-referenced-by-count":64,"title":["Need for Cognition Can Magnify or Attenuate Priming Effects in Social Judgment"],"prefix":"10.1177","volume":"34","author":[{"given":"Richard E.","family":"Petty","sequence":"first","affiliation":[{"name":"The Ohio State University,"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kenneth G.","family":"DeMarree","sequence":"additional","affiliation":[{"name":"The Ohio State University"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Pablo","family":"Bri\u00f1ol","sequence":"additional","affiliation":[{"name":"Universidad Aut\u00f3noma de Madrid"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Javier","family":"Horcajo","sequence":"additional","affiliation":[{"name":"Universidad Aut\u00f3noma de Madrid"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Alan J.","family":"Strathman","sequence":"additional","affiliation":[{"name":"University of Missouri"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2008,5,9]]},"reference":[{"key":"atypb1","volume-title":"Multiple regression: Testing and interpreting interactions","author":"Aiken, L.S.","year":"1991"},{"key":"atypb2","doi-asserted-by":"publisher","DOI":"10.1037\/h0057270"},{"key":"atypb3","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.53.1.30"},{"key":"atypb4","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.84.6.1123"},{"key":"atypb5","doi-asserted-by":"publisher","DOI":"10.1086\/380289"},{"key":"atypb6","doi-asserted-by":"crossref","unstructured":"Bri\u00f1ol, P., Rucker, D.D., Tormala, Z.L. & Petty, R.E. 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