{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,4]],"date-time":"2026-05-04T16:58:16Z","timestamp":1777913896402,"version":"3.51.4"},"reference-count":24,"publisher":"SAGE Publications","issue":"4","license":[{"start":{"date-parts":[[2023,1,12]],"date-time":"2023-01-12T00:00:00Z","timestamp":1673481600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Media, Culture &amp; Society"],"published-print":{"date-parts":[[2023,5]]},"abstract":"<jats:p>The enduring effects of COVID-19 have called into question many of the assumptions upon which media and cultural studies rest, including a fundamental mode of perception: the sense of smell. In dialog with the field of sensory studies, this paper traces digital smell loss (anosmia) communities from pre-pandemic Facebook groups to mid-pandemic TikTok challenges. This article considers digital smell loss communities on TikTok as imitation publics characterized by repetition. Via replicable TikTok challenges, digital smell-loss communities reckoned with the unmooring effects of a seemingly mild symptom. By exploring how formulaic smell-loss challenges generated support and facilitated community-building, this article demands greater attention to a sense often considered \u2018disposable\u2019.<\/jats:p>","DOI":"10.1177\/01634437221146904","type":"journal-article","created":{"date-parts":[[2023,1,12]],"date-time":"2023-01-12T06:15:23Z","timestamp":1673504123000},"page":"869-876","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":3,"title":["On losing the \u201cdispensable\u201d sense: TikTok imitation publics and COVID-19 smell loss challenges"],"prefix":"10.1177","volume":"45","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1897-5052","authenticated-orcid":false,"given":"Adrianna Grace","family":"Michell","sequence":"first","affiliation":[{"name":"University of Toronto, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2023,1,12]]},"reference":[{"key":"e_1_3_3_2_1","unstructured":"@haueterfamily (2020) Did you know the loss of smell is a symptom of COVID-19? @cancelcovidorg #cancelcovidsmellchallenge #ad. 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