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Accordingly, the dramatic increase in the use of social media in daily life provides beneficial sources for market analytics. Yet how traditional analytic algorithms and methods can be scaled up for such disparate and multistructured data sources is a major challenge. This paper presents and discusses the technological and scientific focus of SoMABiT as a social media analysis platform using big data technology. Sentiment analysis has been employed in order to discover knowledge from social media. The use of MapReduce and the development of a distributed algorithm towards an integrated platform that can scale for any data volume and provide social media-driven knowledge is the main novelty of the proposed concept in comparison to the state-of-the-art technologies.<\/jats:p>","DOI":"10.1177\/0165551515602846","type":"journal-article","created":{"date-parts":[[2015,11,20]],"date-time":"2015-11-20T05:32:39Z","timestamp":1447997559000},"page":"779-798","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":25,"title":["Knowledge discovery from social media using big data-provided sentiment analysis (SoMABiT)"],"prefix":"10.1177","volume":"41","author":[{"given":"Mahdi","family":"Bohlouli","sequence":"first","affiliation":[{"name":"University of Siegen, Germany"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jens","family":"Dalter","sequence":"additional","affiliation":[{"name":"University of Siegen, Germany"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Mareike","family":"Dornh\u00f6fer","sequence":"additional","affiliation":[{"name":"University of Siegen, Germany"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Johannes","family":"Zenkert","sequence":"additional","affiliation":[{"name":"University of Siegen, Germany"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Madjid","family":"Fathi","sequence":"additional","affiliation":[{"name":"University of Siegen, Germany"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2015,11,20]]},"reference":[{"key":"bibr1-0165551515602846","doi-asserted-by":"publisher","DOI":"10.1108\/OCLC-06-2014-0025"},{"key":"bibr2-0165551515602846","volume-title":"Advances in air navigation services","author":"Canino JM","year":"2012","edition":"1"},{"key":"bibr3-0165551515602846","volume-title":"State of the media: The social media report","author":"NM Incite","year":"2012"},{"key":"bibr4-0165551515602846","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-642-34471-8_4"},{"key":"bibr5-0165551515602846","doi-asserted-by":"publisher","DOI":"10.1109\/ACCESS.2014.2332453"},{"key":"bibr6-0165551515602846","volume-title":"Proceedings of the 7th biennial conference on innovative data systems research (CIDR \u201815)","author":"Karpathiotakisy M","year":"2015"},{"key":"bibr7-0165551515602846","doi-asserted-by":"publisher","DOI":"10.1109\/MC.2012.37"},{"key":"bibr8-0165551515602846","volume-title":"HBase: The definitive guide","author":"George L","year":"2011","edition":"1"},{"key":"bibr9-0165551515602846","doi-asserted-by":"publisher","DOI":"10.1145\/2094114.2094118"},{"key":"bibr10-0165551515602846","doi-asserted-by":"publisher","DOI":"10.1145\/1327452.1327492"},{"key":"bibr11-0165551515602846","doi-asserted-by":"publisher","DOI":"10.1145\/1165389.945450"},{"key":"bibr12-0165551515602846","volume-title":"Hadoop: The definitive guide","author":"White T","year":"2009","edition":"1"},{"key":"bibr13-0165551515602846","volume-title":"Big data glossary","author":"Warden P","year":"2011","edition":"1"},{"key":"bibr14-0165551515602846","volume-title":"Mahout in action","author":"Owen S","year":"2011","edition":"1"},{"key":"bibr15-0165551515602846","first-page":"281","volume-title":"20th Annual conference on neural information processing systems (NIPS)","author":"Chu CT","year":"2006"},{"key":"bibr16-0165551515602846","volume-title":"Cloudera administration handbook","author":"Menon R","year":"2014","edition":"1"},{"key":"bibr17-0165551515602846","volume-title":"Big Data Now","author":"Lorica B","year":"2014","edition":"1"},{"key":"bibr18-0165551515602846","doi-asserted-by":"publisher","DOI":"10.1109\/LDAV.2014.7013207"},{"key":"bibr19-0165551515602846","doi-asserted-by":"publisher","DOI":"10.1109\/TVCG.2013.142"},{"key":"bibr20-0165551515602846","doi-asserted-by":"publisher","DOI":"10.1109\/BIGCOMP.2014.6741396"},{"key":"bibr21-0165551515602846","doi-asserted-by":"publisher","DOI":"10.1145\/2089094.2089096"},{"key":"bibr22-0165551515602846","unstructured":"Dengel A. 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