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To verify our hypothesis, we analyse the communication of close to 1600 employees, interacting on the intranet communication forum of a large company. We study their social dynamics and the \u2018honest signals\u2019 that, in past research, proved to be conducive to employees\u2019 engagement and collaboration. We find that word use similarity is the main driver of interaction, much more than other language characteristics or similarity in network position. Our results suggest carefully choosing the language according to the target audience and have practical implications for both company managers and online community administrators. Understanding how to better use language could, for example, support the development of knowledge sharing practices or internal communication campaigns.<\/jats:p>","DOI":"10.1177\/0165551520929931","type":"journal-article","created":{"date-parts":[[2020,6,10]],"date-time":"2020-06-10T01:12:01Z","timestamp":1591751521000},"page":"699-711","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":7,"title":["From words to connections: Word use similarity as an honest signal conducive to employees\u2019 digital communication"],"prefix":"10.1177","volume":"47","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5348-9722","authenticated-orcid":false,"given":"Andrea","family":"Fronzetti Colladon","sequence":"first","affiliation":[{"name":"Department of Engineering, University of Perugia, 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