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Little research has been conducted regarding the different effects of online reviews for different types of software. Furthermore, to offer free samples is another common practice of software firms to alleviate consumer uncertainty prior to purchase. To fill the corresponding research gap, this research focuses on the interaction effects between online reviews and free samples for different types of software. Through our empirical analysis, we find that user ratings significantly increase consumers\u2019 sample downloads. Furthermore, consumers download more samples for some categories than for others. Finally, user and editor ratings might have differential effects for different types of software. <\/jats:p>","DOI":"10.1177\/0165551520965399","type":"journal-article","created":{"date-parts":[[2021,3,8]],"date-time":"2021-03-08T08:47:30Z","timestamp":1615193250000},"page":"406-419","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":5,"title":["Do online reviews have different effects on consumers\u2019 sampling behaviour across product types? Evidence from the software industry"],"prefix":"10.1177","volume":"48","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-0567-0156","authenticated-orcid":false,"given":"Shengli","family":"Li","sequence":"first","affiliation":[{"name":"Department of Information Management, Peking University, Beijing, P.R. China"}]},{"given":"Fan","family":"Li","sequence":"additional","affiliation":[{"name":"China Center for Special Economic Zone Research, Shenzhen University, Shenzhen, P.R. 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